Association Educational Program (Melbourne): How to Future-Proof your Association - Strategies for Success in a Digitally-Disruptive Landscape

  • 26 Jun 2018
  • 10:00 AM - 4:00 PM (UTC+10:00)
  • TBC - CBD Location
  • 34

Registration

  • Full Day Registration (10am-4pm), includes Morning Tea, Lunch and Afternoon Tea. The concessional registration rate is available for small associations/not-for-profit organisations with a turnover below $250,000. To access this registration rate please email info@ausae.org.au.
  • Full Day Registration (10am - 4pm) Includes morning tea, lunch and afternoon tea.
  • Full Day Registration (10am - 4pm) Includes morning tea, lunch and afternoon tea.

Register

In this inspiring yet practical workshop, author, commentator and entrepreneur Bernadette Schwerdt digs deep into the world of disruptive innovation and reveals:

  • the four tech factors driving digital disruption that underpin the unprecedented growth experienced by billion-dollar startups like Uber, Snapchat etc and how to apply those principles to your association
  • how to identify what members really want and use low-cost funding tools to generate world-class ideas on a budget
  • the upcoming digital marketing trends that will impact all associations and NFPs
  • the top 3 essentials questions you must ask if your association is to stay relevant in a global economy
  • the surprising success strategies behind some of Australia’s most innovative and disruptive NFPs - what they do differently and how to profit from and leverage those strategies for success

The Presenter - Bernadette Schwerdt  

Bernadette Schwerdt is an author, speaker and digital marketing strategist. Her best-selling book, 'Secrets of Online Entrepreneurs’ documents the start-up stories behind Australia's most successful digital mavericks and reveals the strategies and processes that underpin their growth. The book’s popularity has seen it become a podcast and a 5-part documentary series for Fairfax Digital. 

Her second book, 'Secrets of Digital Disruptors' by Wiley Publishing is due out April 2018. It will be a strategy playbook for SMEs, associations and NFPs on how to understand and profit from the opportunities that digital disruption will offer. 

She is the director of the Australian School of Copywriting, a former advertising agency account director with the Young & Rubicam Group and a corporate trainer with over 26 years’ experience. Her clients include large corporates such as Pitcher Partners, Commonwealth Bank, Cadburys, and Bristol-Myers Squibb, Deakin University and associations such as Medicine Sans Frontiers, Engineers Australia, the Real Estate Institute of Victoria, and many more. She is on the board of Writers Victoria, a judge for the ORIAS (Online Retailers Industry Awards) and Anthill's Cool Company Awards. 

Her TEDx talk on 'how to bumble your way to success' has become a popular keynote speech on how to manage uncertainty and change in a fast-moving world. 

She delivers keynote speeches, workshops and seminars to SMEs, entrepreneurs and associations on a range of topics including: 

  • Online marketing 
  • Sales and communication skills 
  • Public speaking 
  • Technology and disruption 
  • Entrepreneurship
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