Association Educational Program (Melbourne): How to Future-Proof your Association - Strategies for Success in a Digitally-Disruptive Landscape

  • 26 Jun 2018
  • 10:00 AM - 4:00 PM (UTC+10:00)
  • The Discovery Hub, Engineers Australia
  • 31

Registration

  • Full Day Registration (10am-4pm), includes Morning Tea, Lunch and Afternoon Tea. The concessional registration rate is available for small associations/not-for-profit organisations with a turnover below $250,000. To access this registration rate please email info@ausae.org.au.
  • Full Day Registration (10am - 4pm) Includes morning tea, lunch and afternoon tea.
  • Full Day Registration (10am - 4pm) Includes morning tea, lunch and afternoon tea.

Register

In this inspiring yet practical workshop, author, commentator and entrepreneur Bernadette Schwerdt digs deep into the world of disruptive innovation and reveals:

  • the four tech factors driving digital disruption that underpin the unprecedented growth experienced by billion-dollar startups like Uber, Snapchat etc and how to apply those principles to your association
  • how to identify what members really want and use low-cost funding tools to generate world-class ideas on a budget
  • the upcoming digital marketing trends that will impact all associations and NFPs
  • the top 3 essentials questions you must ask if your association is to stay relevant in a global economy
  • the surprising success strategies behind some of Australia’s most innovative and disruptive NFPs - what they do differently and how to profit from and leverage those strategies for success

The Presenter - Bernadette Schwerdt  

Bernadette Schwerdt is an author, speaker and digital marketing strategist. Her best-selling book, 'Secrets of Online Entrepreneurs’ documents the start-up stories behind Australia's most successful digital mavericks and reveals the strategies and processes that underpin their growth. The book’s popularity has seen it become a podcast and a 5-part documentary series for Fairfax Digital. 

Her second book, 'How to Build an Online Business' has just been released with a debut in the top 10 business books listing in Australia. This book reveals the insider tips and tricks Australia's top digital disruptors use to create multi-million dollar companies.

She is the director of the Australian School of Copywriting, a former advertising agency account director with the Young & Rubicam Group and a corporate trainer with over 26 years’ experience. Her clients include large corporates such as Pitcher Partners, Commonwealth Bank, Cadburys, and Bristol-Myers Squibb, Deakin University and associations such as Medicine Sans Frontiers, Engineers Australia, the Real Estate Institute of Victoria, and many more. She is on the board of Writers Victoria, a judge for the ORIAS (Online Retailers Industry Awards) and Anthill's Cool Company Awards. 

Her TEDx talk on 'how to bumble your way to success' has become a popular keynote speech on how to manage uncertainty and change in a fast-moving world. 

She delivers keynote speeches, workshops and seminars to SMEs, entrepreneurs and associations on a range of topics including: 

  • Online marketing 
  • Sales and communication skills 
  • Public speaking 
  • Technology and disruption 
  • Entrepreneurship
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