Strategic Plan 2016-2018 


An association sector that is valued and recognised 


To foster a strong and robust association sector in Australia and New Zealand through the professional development, support and networking of existing and emerging association leaders

Our purpose | Why we exist 

We are the home for association professionals. A place where they belong, connect with others, advance their careers and feel empowered.

Our value | What we do 

We build the capability and capacity of membership organisations and the leaders within them, and assist members deliver on their organisations’ purpose

Our promise| How we deliver

We are a voice for the sector. We provide valuable resources and opportunities to learn, network and collaborate.



The value of the sector and its leaders are acknowledged and celebrated by the public and across all sectors.


Quality products and services based on regular market research to satisfy members’ needs and wants.


A first class professional development program that provides opportunities for learning, sharing ideas and networking.


Association professionals and industry partners engaged in an ethical, inclusive, meaningful and mutually beneficial way.


AuSAE is an exemplar organisation at all levels of governance, management  and operations.

 Over the next two years we will begin to build our capacity to advocate to:

1. Enhance the value of the sector

2. Champion and legitimise the profession

3. Support members
Enhanced performance is attributed to services available from AuSAE:

1. Products and services are valued by members

2. New products and services are delivered for members
AuSAE events are the preferred choice for association professionals to attend:

1. Develop higher quality professionals

2. Adopt an evidence base ethos

3. Proffer case studies

4. Espouse best practice
AuSAE is a preferred community of value for association professionals and industry partners:

1. Maximum benefit for members, partners & AuSAE

2. Showcase innovation

3. Provide opportunities for engagement
AuSAE will be a sustainable and fit for purpose organisation through having:

1. Engaged membership

2. Financial acumen

3. Empowered staff

4. Open and transparent processes

Brand Values/ Principles

  • We inspire others through our leadership and performance 
  • We innovate and collaborate to support a stronger and more professional sector
  • We deliver on our promises and act with integrity in all that we do
  • We listen to our members, understand their needs and deliver value to them
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