REGISTRATIONS NOW CLOSED
Sydney - 30 June | Melbourne - 15 July
MX 2022 is a gathering of association leaders and achievers, and industry experts – pushing beyond the status quo and leaving behind a trail of innovation and disruption that moves the association sector forward.
Join us for a day of interactive sessions and gain valuable tips from industry experts and sector trailblazers on developing a winning MX strategy, increasing member engagement, identifying and implementing new technologies, and using omnichannel communications and more.
MX has been designed for association executives to gain insights and benefit from remarkable case studies from associations using a CX strategy to better understand what their members really want and need from their association.
Reserve your seat at MX 2022 to get valuable insights, hear real-life case studies, find solutions, network, and build your professional contacts.
Registration, Morning Coffee and Networking
MX Opening and Welcome Session
MX Roundtables - Embedding Member Experience into your Association facilitated by Michelle Lelempsis
Master how to embed Member Experience into your association. In this interactive session, you will learn and problem solve amongst peers and fellow association professionals. You will gain knowledge across:
11:00 - 11:30
Morning Tea & Networking
11:30 - 1:00
Association Case Studies - MX Sydney
“Dear Member” has to go, does not cut it or is out!
Creating Value for Members via Digital Transformation
Association Case Studies - MX Melbourne
Changing your membership model – Pandemics, Pricing and Processes
Volunteering and the Member Experience - investing in our future
In this session, Emma will discuss the challenges and opportunities of an intergenerational volunteer membership organisation, and how we are changing the way we look at program and engagement, with young people at the centre.
1:00 - 2:00
Lunch and Networking
2:00 - 3:30
Association Case Studies & Peer-to-Peer Discussions - MX Sydney
Somethings gotta hold on me and it’s called marketing automation
Engaging leaders in leadership at every career stage
Association Case Studies & Peer-to-Peer Discussions - MX Melbourne
‘You don’t look so well’ – Using engagement scoring to prevent member flat-lining
Take a peek at Peer – ADAs successful member only online community
3:30 - 3:45
Quick Break and Refreshments
MX Masterclass - Transforming your Member Experience: A Service Design Perspective presented by Dennis Singh at Bayesian
Taking a service design approach to uncovering problems and enacting measurable change
In order to introduce change and transformation into any member experience project there are a multitude of factors and considerations that must be applied.
MX Roundtables - Michelle Lelempsis, Managing Director at Causeis
Michelle Lelempsis is the Managing Director at Causeis. Michelle has consulted and presented in Australia and globally to 100s of associations to help them enable their digital transformation and growth strategies.Whether Michelle is presenting on association strategies, digital transformation, engagement scoring, data analytics, member experience or how to align your tech to meet your business strategy you’ll find her passion and enthusiasm for the industry contagious.
Learn more about Causeis www.causeis.com.au
Closing Speaker - Dennis Singh, Founder at Bayesian
Dennis Singh is the founder of Bayesian. With extensive experience in leading global design teams that deliver exceptional digital products, services and delivering transformative customer experience projects, Dennis founded Bayesian establishing Australia’s leading DataLab with UTS to help deliver change and innovation for companies constrained with cost, innovation, technology and process challenges.
His early career was spent in consulting and delivery roles and has spanned across a multitude of projects in operations, strategy, consulting and delivery.
Dennis’ qualifications include Bachelor of Design Computing (Sydney University), Majoring in Artificial Intelligence and Expert Systems and is currently an Honours graduate within Australia’s leading Data Science and Machine Learning Institute (UTS).
For more information about Bayesian, visit www.bayesianconsulting.com.au
Peer-to-Peer Leader Discussion Facilitator, Robert Barnes, Country Manager - APAC of Higher Logic
Born PNG, raised Darwin (NT), lives in Sydney. Rob can talk under wet cement with a mouth full of marbles about Associations, Engagement, Community & Culture. He volunteers for The Smith Family as a mentor and recently raised $20,000 for them riding a motorcycle around Australia. Rob’s first association job at 19 years old was with Surf Life Saving Australia and has held CEO, COO and General Manager roles over the last 30 years in Australia, New Zealand and the US. Rob received his CAE credential in 2020 through the American Society of Association Executives. As country manager for Higher Logic, Rob guides a local team of 15 to deliver success for over 170 membership organisations throughout the APAC region.
Association Case Studies - MX SYDNEY
Association Case Studies - MX MELBOURNE
Jonathan Tuckfield, Sales & Service Manager of NSW Farmers
Danielle Edwards, Membership & Engagement Manager of the Australian Dental Association
Danielle Edwards, Manager Membership & Professional services for the Australian Dental Association (ADA) has 12 years of experience, leading her team in the dynamic role of membership and all that it encompasses. Passionate about member centric services and excellence in member support, she is always looking for new ways to bring member value to life, especially for younger and less connected members.
Danielle speaks regularly at both international and domestic events and is always ready to connect with colleagues looking to share association and member service experiences. Recently turning her hand to implementing the ADAs first member only online community, while supporting the organisation in its overall digital transformation Danielle brings honestly, openness and a sense of humour to the successes and challenges of a career in member service. For more information about ADA, visit www.ada.org.au
Ben Stockwin, Chief Executive Officer of the Australian Institute of Landscape Architects
Ben Stockwin is Chief Executive Officer of the Australian Institute of Landscape Architects (AILA) throughout his career Ben has gained a tremendous skill set in managing diverse national organisations and gained an appreciation of the intersect between the natural, managed, and constructed environments. Issues around sustainability, nature deficit disorder, increasing population and climate change have been at the forefront of Ben’s work. Outside of his work roles Ben can be found in or around the ocean, sharing his passion for this with his family and friends.
Amanda Dollman, Marketing & Communications Manager of the Resolution Institute
Amanda leads the marketing team of Resolution Institute, driving the strategic management and execution of internal and external communications and campaigns, both in print and online.
For more information about the Resolution Institute, visit www.resolution.institute
Dr Samantha Jakimowicz, Director of Professional Engagement of the Australian College of Nursing
Dr Samantha Jakimowicz is the Director Professional Engagement at the Australian College of Nursing. In her role she directs the Institute and the Professional Engagement and Affiliate teams. She moved to this position from the University of Technology Sydney where she worked as a Senior Lecturer for a number of years. Samantha is a Registered Nurse with clinical and research experience in intensive care. She is passionate about the wellbeing of nurses and healthcare professionals and is a qualified psychotherapist. Her research interests and expertise lie with compassion, empathy, patient experience, leadership and workforce sustainability. Samantha has published extensively on these topics.
Madeleine Culbert, CEO of the Institute of Public Administration Australia
Prior to joining IPAA NSW, Madeleine was Vice President of the Council, Chair of the Audit & Risk Committee and Women’s Leadership Network and the co-founder of the Young Professionals Network of the association. Concurrently, Madeleine’s worked with the NSW Land and Housing Corporation leading the redevelopment of public housing estates and properties. She has held numerous leadership roles in the public and not-for-profit sectors.
Madeleine has a graduate diploma in business and a degree in classical ballet. She is a graduate of the Australian Institute of Company Directors and graduate of the Executive Fellows Program of ANZSOG. For more information, visit IPAA NSW Website
Joanne Phillips, Director of Member Services of the Australian Retailers Association
Joanne is an experienced association manager with over 15 years in the sector, leading teams in small and large associations across sport, health, professional services and industry bodies. She is passionate about creating member experiences that deliver value, build enduring relationships, and generate revenue. Joanne has significant experience driving system improvements and is dedicated to finding innovative solutions that support collaboration at each level of the association.
Charles Cameron, CEO of the Recruitment, Consulting & Staffing Association
Charles Cameron is passionate about tapping the full potential of professional communities as purpose-centres, business hubs and marketing channels to connect good people to great outcomes. Charles finds his voice as CEO for RCSA, the peak body for recruitment and staffing, and as Vice President of the World Employment Confederation.
For more information about the RCSA, visit www.rcsa.org.au
Declan Kelly, Head of Strategic Partners & Member Experience of the Community Broadcasting Association of Australia
Declan Kelly is the Head of Strategic Partnerships & Member Experience at the Community Broadcasting Association of Australia (CBAA).
He has over 10 years of experience in the community and commercial media and has worked at stations such as SEN, ARN, JOY, 2XX, and SYN in various revenue, strategy, and growth roles.A strong believer in the power of community media, Declan works with over 450 community radio stations across the country to embed community media as the heart of every community. For more information about CBAA, visit www.cbaa.org.au
Emma Watson, Program Team Leader at Scouts Australia
Emma brings a unique insight into the member experience in a largely pay-to-volunteer organisation.
For more information about Scouts Australia, visit www.scouts.com.au
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