Program details Registration & Costs 


Amplify your knowledge at AuSAE’s Marketing Membership & Communications Symposium

WELLINGTON - Micheal Fowler Centre   - Venues Wellington - Wed 1 May 2019
AUCKLAND - Aotea Centre Auckland - Auckland Conventions and Events -
Wed 8 May 2019

Following on from the successful AuSAE Event Engagement Symposium last year, the 2019 Symposium will cover Marketing, Membership & Communications for your association.  Each topic covered will strengthen your engagement, transparently and show you the way to enhance your own organisation.

Join us for a day of practical understanding in either Auckland or Wellington

Each topic covered will strengthen your engagement and transparently show you the way to enhance your Organisations communications and membership capacity

Take a peek below at some of the topics covered and get PUMPED for the education that was tailor-made just for Association Professionals like YOU

  • Using technology to get your members to renew.
  • The membership journey – what are you doing right and what can you improve on?
  • What is good member communications
  • Communicating your membership value proposition to your community
  • Understanding your delegates to increase member engagement
  • How Do you market to your nonmember Marketing

                                                         Symposium Program
  9:00 am Networking and morning tea

1 hr

From Cult to a Cult - and the communication afterwards
Colin Kennedy - International speaker

 45 mins

Results-driven member communications
Jeff Valenzuela , Director of JV Public Strategies

 10 mins  Quick Coffee Break

45 mins

The membership journey and engagement scoring
Brett Jeffery, General Manager New Zealand, AuSAE

   Session one  Session two

12:15 pm
30 mins

Understanding your delegates to increase member engagement
Paula Rowntree , Managing Director, The Association Event Strategies

How do you market to a non-member?
Speaker to be confirmed

 12 :15  Networking and Lunch 

 Session one  Session two

30 mins

Membership methods op in or op out
Advanced Solutions International

Communicating your organisation's value - Telling your story.
Speaker to be confirmed  

45 mins

Member case study - Developing an advocacy campaign to strengthen your industry, and membership.
Speaker to be confirmed

Membership trends your association should know about
Brett Jeffery, General Manager New Zealand, AuSAE

30 mins

Membership retention and on-boarding
Toni Brearley, Chief Executive Officer - AuSAE

Integrated marketing and comms strategy
Paula Rowntree, Managing Director - The Association Event Strategies

45 mins 

Closing Panel session - A roundup of the day, answering any unanswered questions
Jeff Valenzuela, Paula Rowntree Toni Brearley and an Association Executive - Brett Jeffery to facilitate

 4:00 pm

Networking drinks - Sponsored by Advanced Solutions International (ASI)

1 May 2018
9:30 a.m. - 4:30 p.m.
Register for Wellington

AuSAE members $85
Non- members $165
Costs are reduced thanks to the partnership with the 
Rotorua Energy Event Centre
and other industry partners

8 May 2018
9:30 a.m. - 4:30 p.m.
Register for Auckland

Discounts available for more than one staff from the same association attending -  contact Brett on

Australian Office:Address: Suite 19, Level 1 Silverton Place, 101 Wickham Terrace, Spring Hill QLD 4000 Australia
Free Call: +61 1300 764 576  Phone: +61 7 3831 4989

New Zealand Office:
Address: 159 Otonga Rd, Rotorua 3015 New Zealand
Phone: +64 4 889 2292

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