• Hybrid office working
• Full time
• Permanent ongoing

The Position
The Manager, Member Engagement and Growth will be a pivotal figure in driving AASW's membership acquisition, engagement, and retention. This role is heavily focused on B2C member acquisition. You will work closely with our marketing team to design and implement targeted campaigns using Salesforce, EDMs, and journey mapping to attract new members. You will take full ownership of these campaigns, ensuring they align with AASW's strategic goals and result in tangible member growth.

Additionally, you will engage in B2B outreach, partnering with key employers and industry stakeholders, hosting information sessions, and building relationships that complement your B2C efforts. Your ability to drive both individual memberships and organizational partnerships will be critical to your success in this role.

About the Association
The Australian Association of Social Workers (AASW) is the professional representative body of social workers in Australia, with more than 17,000 members. The AASW sets the benchmarks for professional education and practice in social work and has a strong voice on matters of social justice, human rights and issues that impact upon the quality of life of all Australians.

What our team thinks …
\We are proud to share highlights from our recent staff culture survey. Responding with ‘strongly agree’ or ‘agree’, our team reports:
94% - find professional meaning in my work
88% - are proud to work with us
90% - would recommend the AASW as a good place to work

Your Key Responsibilities

• Member Engagement and Retention: Lead efforts to enhance the member experience, ensuring service delivery is member-centric, timely, and impactful.
• Lead B2C Member Acquisition: Collaborate with the marketing team to create and implement multi-channel campaigns (EDMs, Salesforce-driven journeys) that drive member growth. Take full ownership of the strategy, execution, and evaluation of these campaigns.
• B2B Engagement: Develop and strengthen relationships with partner employers, delivering presentations and info sessions to generate membership interest, and supporting B2C campaigns.
• Strategic Growth Initiatives: Develop and oversee the implementation of AASW’s membership growth strategy, leveraging data insights and working with the Business Development team to explore new opportunities.
• Stakeholder Collaboration: Engage with internal and external stakeholders to identify membership growth opportunities, including targeted campaigns and partnerships.
• Leadership and Team Management: Provide operational leadership to the Membership Engagement and Growth team, fostering a high-performance culture focused on results and member satisfaction.

Key selection criteria:

• Proven track record in B2C acquisition, including experience designing and implementing marketing campaigns in collaboration with marketing teams (Salesforce experience preferred).
• Strong B2B partnership management skills, with experience working with employers and stakeholders to drive membership growth.
• Demonstrated success in leading multi-channel campaigns, journey mapping, and EDM strategies to drive member acquisition.
• Ability to translate data and business intelligence into actionable membership growth strategies.
• Strong leadership and team management experience, with a focus on mentoring and performance development.
• Availability for occasional national travel to represent AASW at industry events.

About You:

• You have a strong background in B2C marketing and sales, with a focus on driving acquisition through data-driven campaigns.
• You’re creative, self-motivated, and take ownership of projects from start to finish, delivering on targets and demonstrating results.
• A people person, you thrive in stakeholder engagement and relationship-building, both in-person and virtually.
• You are comfortable working cross-functionally with teams, especially in collaboration with marketing, to drive the overall success of campaigns.

How to Apply
The AASW is committed to equal opportunities in employment and embraces diversity and inclusion in its workforce. We encourage applications from culturally and ethnically diverse communities, particularly those underrepresented in the social work profession including the Aboriginal and Torres Strait Islander communities and people with a disability.

To be considered for this role, your application must include your résumé and a cover letter addressing the key selection criteria listed above.  Apply via SEEK here.

Applications close 15th of October however, we reserve the right to end the closing date early.

Please direct any queries to: courtney.thompson@aasw.asn.au