About ADA NSW
The Australian Dental Association NSW Branch (ADA NSW) is the peak professional association for dentists and dental students in NSW and the ACT, with over 5,000 members and growing. Our mission is to advance dentistry and improve the oral health of all Australians. As the professional association for dentists, we provide a range of services for members, including continuing professional development (CPD), networking events, practice support, advocacy, professional advice and regulatory information plus more.

About the role
The Marketing Specialist is responsible for the planning, developing and executing of marketing plans and campaigns across multiple channels to promote the Association’s services, CPD courses and events. This role is an integral part of the Marketing team based in St Leonards with free onsite parking.

About you
We are seeking a high-energy self-starter who is able to manage multiple projects with strong experience using various digital marketing tools.

As the Marketing Specialist you will:

• Assist in planning, developing and implementing effective marketing strategies and campaigns to promote CPD courses, events, podcasts and webinars to increase brand awareness and drive acquisition, conversion and retention of our customers.
• Manage social media and other communication platforms to increase engagement, build the Association’s profile and drive CPD registrations.
• Create social media content
• Write social, email marketing and advertising copy, produce CPD monthly e-newsletters, program guides, course flyers and marketing content.
• Develop content for print, social media posts, EDMs and other communications.
• Performance reporting and ongoing evaluation of all marketing campaigns.
• Work collaboratively with cross-departmental teams to drive marketing goals that support the Association’s strategic plan and objectives.

Required Skills and Experience

• Certificate or tertiary qualification in marketing, communications related field.
• Minimum of 2+ years’ experience in a similar role
• Excellent written and verbal communications skills
• Proven track record in developing and implementing marketing strategies for acquisition campaigns.
• Experience in developing social media campaigns.
• Successful delivery and management of email marketing campaigns, including automation to achieve business objectives.
• Ability to cultivate positive relationships with internal & external stakeholders.
• Strong collaboration skills with a high level of emotional intelligence, thriving in a fast-paced work environment.
• Proficiency in design using Adobe products, Canva or other graphics tools desirable.

This is a great opportunity to join a leading and influential NFP organisation that encourages professional development and a supportive working environment.

To join our dedicated and committed team, please send a covering letter and resume outlining how you are a good fit for ADA NSW. We will shortlist to interview suitable candidates immediately. Please get your applications in ASAP! Only applicants with the right to work in Australia will be considered and successful applicants will be contacted. Any questions for the position, please email hr@adansw.com.au.