Webcast: Perspectives on CX (customer experience) for Association Executives

Date: Thursday, 8th November 2018

Time: 11:00am -12:00pm (AEST time)

Where: Online - join via your computer!

Presenter: Paul Ramsbottom

Click here to register

Topic: Perspective on CX (customer experience) for Association Executives 

Are you confused about the increasingly common buzzwords of customer journey, personalisation, optimisation of touch points, omni-channels ….. and how this applies to a modern association? Many of these concepts are grouped into the over-arching term “customer experience” or CX. People have been grappling with the definition of customer experience for many years – for some it’s the digital experiences and interactions including websites and smart phones; for others it is a more traditional customer service experience.

As traditional associations move from personalisation in the form of mail merges – “Dear <first_name>, your membership is due for renewal on <renewal_date>” – to a member experience where your members will proclaim “my association knows me, I feel comfortable here, I’ll be back next year”, Paul will provide an introduction to customer experience strategies for associations. Paul will focus on digital experiences - and how an optimised member experience can drive member value and loyalty.

Presenter:

Paul Ramsbottom, Managing Director, Advanced Solutions International

Over the last 20+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Associations and Not-For-Profits reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients using iMIS, Association Online and Donman systems do in and around the community and knowing that ASI is able to contribute to that.

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