Date: Thursday, 13th December 2018
Time: 11:00am -12:00pm (AEST time)
Where: Online - join via your computer!
Presenter: Paul Ramsbottom
Click here to register
Topic: The Power of Prediction
Engagement scoring is currently a ‘hot’ topic for many association executives. But just scoring a member’s historical involvement may be ‘too little, too late’ for many organisations. What if it was possible to accurately predict (using data you already have available) - a member’s future engagement? For progressive organisations, ‘big data’ analytics and predictive modelling techniques and technology are emerging as the ‘next big thing’. At this webcast, Paul will share his insights on how advanced technology - originally only accessible to Fortune 500 size companies – is today enabling membership-based organisations like yours to develop predictive models of member behaviour that can be applied across the entire organisation – to predict not just member engagement and satisfaction, but to also provide more accurate forecasts for individual member renewals, event registrations, course enrolments, product purchases, committee involvement, and other key association specific activities.
Case studies from leading associations from around the world will be used to help introduce you to full potential and the power of prediction.
Presenter:
Paul Ramsbottom, Managing Director, Advanced Solutions International
Over the last 20+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Associations and Not-For-Profits reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients using iMIS, Association Online and Donman systems do in and around the community and knowing that ASI is able to contribute to that.
AuSAE Webcasts
These webcasts are sponsored by our friends over at Redback Conferencing. To find out more about how you can host your own webcasts and online meetings, visit Redback Conferencing's website or contact Miranda Walker on +61 1800 733 416.
AuSAE Webinar Access
Please note that while AuSAE webinars are open to the public, only AuSAE members will receive a link to the recording post event.
