Workshop (Melbourne) - The Power of Prediction
This AuSAE event provides an exclusive environment for motivated association executives to gain insights and advice from other industry professionals. This event enables members to raise and discuss critical issues affecting industry and network with other professionals from the not-for-profit sector.
Engagement tracking/scoring is currently a ‘hot’ topic for many association executives. But just scoring a member’s historical involvement may be ‘too little, too late’ for many organisations. What if it was possible to accurately predict (using data you already have available) - a member’s future engagement? For progressive organisations, ‘big data’ analytics and predictive modelling techniques and technology are emerging as the ‘next big thing’. At this interactive workshop, Paul will share his insights on how advanced technology - originally only accessible to Fortune 500 size companies – is today enabling membership based organisations like yours to develop predictive models of member behaviour that can be applied across the entire organisation – to predict not just member engagement and satisfaction, but to also provide more accurate forecasts for individual member renewals, event registrations, course enrolments, product purchases, committee involvement, and other key association specific activities.
Case studies from leading associations from around the world will be used as well as hands-on exercises to help you understand the full potential and the power of prediction.
About the Presenter
Managing Director - Advanced Solutions International (Asia Pacific)
Over the last 20+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Associations and Not-For-Profits reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients using iMIS, Association Online and Donman systems do in and around the community and knowing that ASI is able to contribute to that.