Digital Marketing and Member Liaison

12 Jul 2018 9:34 AM | Andrea Brown (Administrator)

Newly created position to boost membership numbers and engagement with a peak health body, working in a dynamic marketing and communications team.

  • Based in St Leonards, Sydney
  • Full-time, flexible working hours
  • Competitive salary
  • Onsite parking

About the organisation

The Australian Dental Association NSW (ADA NSW) is the peak professional association for dentists and dental students in NSW and the ACT, with more than 4600 members. Our mission is to advance dentistry to improve the health of all Australians. As the peak body, our role is to help people in our communities achieve optimal oral health. As the professional association for dentists, we provide a range of practice support services for members, including advocacy, continuing professional development, networking events, professional advice, regulatory information, and lifestyle benefits. We are a not-for-profit member association governed by a Board of Directors with Branch operations managed by the CEO.

Role summary

Reporting to the Head of Communications and Public Affairs and working in a dedicated team of seven, the Digital Marketing and Member Liaison Officer is responsible for creating and executing digital marketing campaigns that will engage members. With a focus on students and young dentists, much of the role involves attending events, public speaking, meeting with students on campus and networking.

About you

Results driven, dynamic digital marketeer with a great personality and ability to connect and communicate with people of all ages. You are able to get across our service offering quickly and happy to chat on the phone and in person to members and non-members about the value of membership. You have great ideas on how to market our services to dentists; and you eat, breathe and dream about creating memorable digital campaigns. You love watching our social media and website stats soar but equally enjoy networking.

Key responsibilities

Digital Marketing

  • Manage ADA NSW’s digital communication platforms, including website, EDMs and social media
  • Develop and implement effective digial marketing campaigns
  • Write content and produce all digital membership communications, including EDMs to promote networking events run by our 13 interstate groups
  • Grow our social media audiences
  • Build ADA NSW’s profile using effective social media campaigns
  • Build member engagement through digital marketing
  • Regularly update content on our digital platforms
  • Work with the Communications Team to enhance the reach of key advocacy and oral health initiatives
  • Measure and report results

Member Liaison

  • Drive member relations and actively pursue new member opportunities
  • Manage member engagement with a particular focus on students and young dentists
  • Responsible for student membership – engagement and acquisition
  • Attend student sponsored events and meet with dental students on campus
  • Produce engaging digital marketing campaigns for students
  • Liaison Officer for 13 interstate member groups

Required Skills and Experience

  • Degree in Digital Marketing, Marketing or equivalent
  • 3 years + experience in a similar role
  • Proven experience in digital marketing
  • Experience in IMIS or equivalent CRM
  • Experience in Kentico equivalent CMS
  • Excellent written and verbal communications skills
  • Exceptional customer service
  • Confident public speaker
  • Ability to build strong relationships with members and prospects
  • Ability to plan ahead and work to regular and specific deadlines
  • Proficient in all Microsoft Office programs
  • Ability to use initiative and adapt to change

To be considered for this exciting opportunity please send a covering letter and up-to-date resume ASAP to kate.miranda@adansw.com.au.

If you have any queries, please contact:

Kate Miranda

Head of Communications and Public Affairs

Australian Dental Association NSW

8436 9920, kate.miranda@adansw.com.au

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