Association Skills Lab (Melbourne) – Build Your AI-Ready Member Journey Blueprint: A Practical Workshop for Future-Ready Associations (14 May 2026)

Wed, 13 May 2026 23:00:00 GMT

Most associations do not have a visibility problem. They have an answer problem.

Members are no longer waiting to be engaged. They are actively asking questions through search engines, AI tools, and digital platforms, expecting immediate, relevant, and personalised answers. The question is: Is your association showing up as the best answer?

In this practical, hands-on workshop, you will:

Map your current member journey and identify where value is gained and where it is lost
Pinpoint the critical moments that influence member acquisition, engagement, and renewal
Assess your organisation’s AI readiness across data, systems, and experience design
Identify high-impact opportunities to use AI to improve conversion, engagement, and retention
Define a clear 90-day action plan aligned to measurable outcomes

What makes this session different
This is not a theory session. You will work through a structured AI Readiness Workbook and leave with:

A mapped and prioritised member journey
A clearly defined AI use case tailored to your association including AI prompts ready to go
A practical 90-day execution plan
A clear understanding of where to focus for maximum impact

Who should attend

CEOs and Executive Leaders
Heads of Membership, Marketing, and Digital
Teams responsible for member growth, engagement, and retention

What you will walk away with
By the end of this session, you will have:

Clarity on where your member experience is underperforming
A prioritised opportunity to improve a key business metric
A practical, AI-enabled use case you can implement immediately
A structured plan to drive measurable progress over the next 90 days

Included
All participants will receive the AI Readiness Workbook, a practical guide designed to help you assess your current state, identify gaps, and take action across every stage of the member journey. We recommend that participants bring their laptop with access to their preferred AI platform.

Attendees receive 3 ASAE CAE credits.* 

*Causeis is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 3 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.  

Meet our Host & Facilitator:

Michelle Lelempsis is the CEO and Founder of Causeis, a global, multi-award-winning digital consulting firm helping associations achieve digital success. Leading a team of more than 30 experts, Michelle supports over 80 association clients, impacting more than 600,000 members worldwide.

Michelle has consulted with and presented to hundreds of associations across Australia and globally on digital transformation, member engagement, and aligning technology with business strategy. A respected speaker and advisor in the association sector, she is known for her practical insights, energy, and passion for helping associations unlock the full potential of their digital ecosystems.

Proudly Sponsored By:

About Causeis

Causeis is a global, multi-award-winning digital consulting firm dedicated to helping associations achieve digital success. With a team of 30+ experts, Causeis supports more than 80 association clients, positively impacting over 600,000 members worldwide.

Causeis is the creator of Causeis Launchpad and Smart Suite, trusted solutions designed to transform operations and elevate the member experience. Causeis Launchpad powered by iMIS®, is a preconfigured AMS built by association experts to accelerate implementation, fast-track your ROI and digital success.

Causeis is the current ASI Global iMIS Partner of the Year, an award received five times in the past six years. Learn more at www.causeis.com

Executive Roundtable (Melbourne) - What’s Really Driving Member Results (03 Jun 2026)

Tue, 02 Jun 2026 21:45:00 GMT

Good Intentions Aren’t Driving Member Results: What High-Performing Associations Do Instead

Across the sector, membership numbers are up, retention is improving, and confidence is growing. But those results aren’t coming from enthusiasm, intent, or good ideas alone. This executive roundtable explores what’s really driving member results right now.

Drawing on current benchmark insights and peer experience, the discussion will focus on how some associations are translating effort into outcomes - while others are working just as hard without the same lift.

Through facilitated roundtable discussion, participants will compare notes on how leaders are seeing what’s working, identifying friction early, and acting consistently across the member journey. The conversation is practical, candid, and designed to help leaders sharpen where to focus next to sustain results.

Key Learnings:

Why improved membership results aren’t happening evenly across the sector
What helps leaders clearly see which initiatives are delivering impact
How early friction in the member experience shows up - and why it’s often missed
What enables faster, more consistent action across the member journey
How confidence in outcomes changes strategic focus and decision-making

Our hosts:

Paul Ramsbottom, Managing Director at ASI
Marla Nelson, Marketing Manager at ASI

The roundtable will be hosted by ASI, the developers of iMIS. ASI is a proud AuSAE Premium Alliance Partner.

Event details:
Date: Wednesday, 3 June 2026
Time: 8am to 10am AEDT
Venue: Hilton Melbourne Little Queen Street
Breakfast will be included (please advise of special diets)

Who should attend: Association leaders who are seeking to achieve sustainable membership growth and improved association’s performance through the implementation of a digital transformation strategy and looking to learn from their Association peers. Attendees receive 1.5 ASAE CAE credits.* 

*ASI is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1.5 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.  

Meet our Host and Faclitator

Paul Ramsbottom,
Managing Director at Advanced Solutions International (ASI)

Over the last 30+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Not-For-Profits and Associations reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients do in and around the community and knowing that ASI is able to contribute to that.

Proudly Sponsored By:

Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and non-profit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. www.advsol.com/solutions

AuSAE upcoming events

Association Skills Lab (Melbourne) – Build Your AI-Ready Member Journey Blueprint: A Practical Workshop for Future-Ready Associations (14 May 2026)

Executive Roundtable (Melbourne) - What’s Really Driving Member Results (03 Jun 2026)