Chief Executive Officer
Professional Advisers Association
AuSAE member since: May 2014
What we do
The PAA launched in 1953 and over the past 60 years has played a key role in supporting the development of a dynamic financial services sector. With nearly 1200 members and over $2.5 million in assets, the Association provides a range of services and an expert-industry-voice for financial advisers working in the areas of investment, insurance and mortgages.
The PAA is active in lobbying Government in the interests of consumers and advisers and plays a strong role in media debate relating to the industry.
In 2012, the PAA amalgamated with the New Zealand Mortgage Brokers Association (NZMBA), furthering the already comprehensive level of support and expertise provided to members across the three areas of financial services.
Today the PAA provides a comprehensive range of structured education and training programmes across investment, mortgages and insurance, and all relevant regulatory standards and requirements.
The Association is governed by a board of seven members (five practitioners and two independents) who are tasked with delivering on four key areas:
1) Community Awareness and Advice – Providing fair and accessible advice from advisers for all New Zealanders.
2) Adviser Champion – Advocating the adviser role to government, industry and consumers.
3) Adviser Competence – Providing quality continuing professional education, training and mentoring.
4) Adviser Collegiality – Building professional relationships and benefits that matter.
Number of members
Years in association management
How I got into association management
My wife’s financial adviser was on the board of the PAA. He knew me and my strengths and as the PAA currently had no manager (it was being run by the board!!) he suggested I consider the role of CEO. I had just come out of a senior management role, so the timing was perfect.
Although I had had the previous 30 years in IT, and had no experience in the financial services sector, managing and leading organisations, be they big or small, is largely the same so I jumped at the opportunity. I can honestly say I have loved every minute of the challenge.
It was in my early stages of the job when I started looking for support for the not-for-profit sector. I found AuSAE, joined immediately and have been grateful ever since.
What I like about my job
The ability to make a difference. When I started in this role at the beginning of 2014, the PAA as asset rich, cash poor, conservative and stagnant. We are now both asset and cash rich, much more dynamic and making major changes in the industry.
We are now in the final stages of combining three independent associations into one, creating a new brand, with a new board to drive a much more meaningful membership-based organisation in to the future. More scale and relevance give us the ability to have a louder and stronger voice with industry and the regulators, better placed to educate and advise all new Zealanders to make them better off financially in the future and give our members a new and dynamic body to be a member of.
This role has allowed me to travel around New Zealand on a regular basis visiting our members from Invercargill to Whangarei, and that has been a treat for me. We also run a large annual conference which we start planning for almost as soon as the oId one finishes. I have also learnt a lot from our members about financial services and the massive benefit they offer their clients. Getting good advice is the start to a better financial future.
My biggest challenge
What I am most proud of at our association
Favourite AuSAE event
What I want to learn from other AuSAE members
How AuSAE has helped me
Apart from above one of the interesting spin-offs has been the creation of a small group of CEOs’ (varies between eight and ten) across various sectors. We meet twice a year in someone’s board room and we discuss issues that impact our businesses, be they legal, CRM, member retention, member benefits or any other issue that causes lack of sleep. This has been a great side benefit for me as a member of AuSAE I am grateful and thankful to be a member.
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