The Australasian Society of Association Executives (AuSAE) is pleased to announce a new industry partnership with MemberBoat, a membership marketing consultancy and training provider specialising in helping associations grow, engage, and retain members through practical, modern marketing.

This partnership reflects a shared commitment to building marketing confidence and capability across the association sector, recognising that many teams are under pressure to deliver growth and engagement without specialist support or large budgets.

Through the partnership, AuSAE members will gain access to practical insights, frameworks, and learning opportunities that focus on real-world association marketing. Areas of focus include content and email strategy, member journeys, engagement, retention, and measuring what actually works.

Toni Brearley CAE, Chief Executive Officer of AuSAE, said the partnership strongly aligns with AuSAE's purpose of supporting association leaders and teams.

"Marketing has never been more important, and at the same time, more overwhelming, for associations. MemberBoat brings a deep understanding of the sector, combined with a practical approach that helps teams take meaningful action. Olena and her team understand the pressures association professionals face, and they've built solutions that make membership growth achievable, not aspirational."

Olena Lima, Founder of MemberBoat and Membership Marketing School, said the partnership builds on long-standing work with the association community.

"Associations do incredibly important work, yet marketing expertise isn't traditionally embedded in association teams. As member expectations rise and businesses adopt events, content marketing, and community building, associations can't afford to fall behind. Our role is to make marketing accessible and achievable, whether through hands-on consulting with MemberBoat or practical education through Membership Marketing School. Partnering with AuSAE allows us to support more association professionals at every stage of their journey."

With more than 15 years' experience working exclusively with associations globally, and insights shaped by hundreds of association professionals, MemberBoat and Membership Marketing School bring both strategic depth and practical delivery to the partnership.

Together, AuSAE and MemberBoat are committed to building marketing capability across the sector, ensuring associations have the clarity, confidence, and tools to grow membership sustainably.

To learn more, visit membershipmarketingschool.com or memberboat.com.au