Leverage the importance of word of mouth by encouraging your members to volunteer their voices. Also: Dreamforce is big this year. Really big.

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role.

And if you can convince members to do this job for you, it can be a massive leg up. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way.

“Some members may be more than happy to focus on engagement—helping new members get involved in the association,” Rossell writes on the Membership Marketing Blog. “Other members might be great at following up with their friends and colleagues to get them to renew.”

Of course, the hard part of this might be answering why they should be involved in this way, but Rossell’s piece smartly highlights this point as well—by suggesting it’s important to focus on the value that the association has brought to the member, or, as he puts it, help them “get in touch with their own story of how membership has influenced their life and success.”

Read Rossell’s post for more insights.

This article was originally sourced from Associations Now and was written by Ernie Smith.