The Art of Membership with Sheri Jacobs

18 Mar 2016 9:35 AM | Deleted user
These special AuSAE Workshops are suitable for anyone involved in managing and implementing Membership strategies.


This educational program is a fantastic way to gain knowledge and insights in how to attract the next generation of members, influencers, decision-makers and super-users to your organisation. In addition to Membership Managers, this program would be useful for Boards and Senior Management seeking to gain a better understanding of the innovative ways to structure membership programs and improve member response rates. 


The Presenter


Sheri Jacobs, President and Chief Executive Officer, Avenue M Group.


Sheri started her Association career in 1994 when she became the Director of Membership and Marketing at the American Academy of Implant Dentistry. Sheri went on to become Chief Marketing Officer and Director of Membership at Association Forum of Chicagoland where she produced award-winning campaigns which resulted in double-digit membership and meeting attendance growth. 


Sheri is a top-rated speaker and a contributor to various associations and publications including the renowned ASAE publication “Decision to Join”. She currently serves as chair of the ASAE Foundation Development Committee and a member of the Professional Development Council.


Sheri’s success in the field has led her to become an accomplished author. She is the co-editor and a contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007) and author of the marketing book 199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010).


Join Sheri  at one of our upcoming or find out more about the event details by clicking on your location below. For AuSAE Members to attend is $395 AUD and non-member, not for profit professionals is $595 AUD


Sydney| Association Educational Program: The Art of Membership - How to Create and Cement Lifelong Relationships on Friday 22 July 2016 [more]


Melbourne | Association Educational Program: The Art of Membership - How to Create and Cement Lifelong Relationships on Monday 25 July 2016 [more]

Strengthening Trans-Tasman Connections: AuSAE and Tourism New Zealand Business Events Renew Partnership

Association professionals across Australia and New Zealand have even more reason to explore trans-Tasman opportunities. AuSAE is proud to announce the renewal of its longstanding partnership with Tourism New Zealand Business Events, celebrating 11 years of collaboration.

For over a decade, this partnership has strengthened connections between the two countries, helping associations expand networks, share knowledge, and deliver world-class events.

Toni Brearley, CAE, Chief Executive Officer at AuSAE, said:

“Our partnership with Tourism New Zealand Business Events has opened doors for association leaders to plan unforgettable events and connect with peers across the Tasman. Together, we’ve created opportunities, shared knowledge, and elevated the experiences of our members and their delegates. This partnership reinforces our commitment to fostering strong trans-Tasman collaborations, helping associations innovate, grow, and deliver outstanding value to their members.”

Helen Bambry, Business Events Manager at Tourism New Zealand, added:

“Partnering with AuSAE means we can directly support association professionals in bringing their next international business event to New Zealand – offering assistance, funding, and support to ensure exceptional experiences for both organisers and delegates.”

Watch the Tourism New Zealand Business Events video

What this partnership means for you

For Australian associations:

  • Receive expert guidance and support to bring conferences or member events to New Zealand.
  • Access funding assistance through Tourism New Zealand Business Events.
  • Expand your network and build partnerships with New Zealand peers and industry leaders.
  • Deliver international experiences for members and delegates just across the Tasman.

For New Zealand associations:

  • Strengthen professional connections with Australian association leaders through AuSAE’s network.
  • Share expertise and collaborate on professional development, governance, and member engagement initiatives, and more.
  • Gain visibility within the broader association community in Australia and New Zealand.
  • Access opportunities to host international association events and delegates in New Zealand, boosting local engagement and knowledge exchange.

About AuSAE:

The home for association professionals, the Australasian Society of Association Executives (AuSAE) is the leading - and only not-for-profit, member-based - organisation supporting association professionals in Australia and New Zealand. For 70 years, AuSAE has been a trusted partner for those working in associations, providing professional development, support, and networking to help association leaders achieve organisational goals, advance their careers, and strengthen the wider sector.

About Tourism New Zealand Business Events:

Tourism New Zealand Business Events provides expert guidance, funding, and support to attract conferences, incentives and corporate events to New Zealand.

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For more information about AuSAE, please contact Toni Brearley, CAE:
Toni Brearley, CAE
Chief Executive Officer, AuSAE
E: toni@ausae.org.au
T: + 61 458 000 155

To apply for funding and support to host a conference in New Zealand contact Helen Bambry:
Helen Bambry
Business Events Manager, Tourism New Zealand
E: Helen.Bambry@tnz.govt.nz
T: +61 415 933 325


The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia