Association Educational Program (Melbourne): The Art of Membership - How to Create and Cement Lifelong Relationships
This event is now closed for online registrations, if you are interested in attending please email events@ausae.org.au.
Do you understand how your members perceive value?
The market for membership is shifting as attitudes, needs and expectations change. Why do some organisations grow and thrive while others do not? Although the demand for information, education, advocacy and networking remains quite strong, what has changed is how individuals and companies evaluate, participate and engage with associations.
During this workshop, you will discover the
nonnegotiable principles of membership that will help your own
association flourish.
Learn how to apply the fundamental concepts and skills
necessary to cement member loyalty including:
- How to attract the next generation of members, influencers, decision-makers and super-users to your organisation;
- How to identify and communicate your value proposition;
- How to engage members in a way that will keep them loyal to your organisation;
- The secrets to writing persuasive member communications;
- How to improve member response rates based on proven psychological principles; and
- Innovative new ways to structure your membership programs.
The Presenter
Sheri Jacobs, President & CEO, Avenue M Group
Sheri started her Association career in 1994 when she became the Director of Membership and Marketing at the American Academy of Implant Dentistry. In 2002, Sheri joined the Association Forum of Chicagoland
as the Chief Marketing Officer and Director of Membership. During her tenure, she built award-winning campaigns that resulted in double-digit membership and meeting attendance growth.
Sheri is a top-rated speaker and a contributor to various associations and publications including the renowned ASAE publication “Decision to Join”. She currently serves as chair of the ASAE Foundation Development Committee and a member of the Professional Development Council.
Sheri’s success in the field has led her to become an accomplished author. She is the co-editor and a contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007) and author of the marketing book 199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010).
