MX 2025 Melbourne

PROGRAM SPEAKERS PARTNERS & EXHIBITORS REGISTER MX SYDNEY REGISTER MX MELBOURNE REGISTER MX WELLINGTON

REGISTRATIONS NOW OPEN - THE FUTURE MEMBER
MX Melbourne - Wednesday, 4 June 2025

Get ready for the AuSAE Member Experience (MX) Conference - the must-attend event for association and membership professionals who want to elevate member engagement, build stronger communities, and modernise the member experience.

Why Attend?
This year, we’re focussing on The Future Member—exploring shifting expectations and the strategies associations need to stay ahead in an ever-evolving landscape.

Here's what you can look forward to:

Discover the latest trends in member engagement, loyalty, and digital transformation
Learn from real-world case studies and hear insights from leading associations in the sector
Expand your skills through interactive workshops and practical learning sessions
Connect and collaborate with peers who share your passion for member experience

Whether you're just starting out or you're seasoned association professional, MX 2025 offers a day full of inspiration, innovation, and practical takeaways that you can bring back to your organisation and implement right away.

Don't miss this opportunity to connect with your peers - and be part of a community shaping the future of membership.

Secure your spot today and join us in Melbourne on 4 June!

MX MELBOURNE
📅 Wednesday, 4 June 2025
📍Marvel Stadium

PROGRAM - MX MELBOURNE

9:00 am

Arrival & Networking Coffee
Networking and coffee available to delegates.

9:50 am

Welcome
Toni Brearley, CEO, AuSAE

10:00 am

Opening Keynote: Scott Millar – "Meet Your Future Member"
Exploring key demographic shifts, behaviours, and expectations shaping the future of membership.

11:00 am

"Next Gen Members: Let's Talk About It!"
Exploring the key concepts of the keynote address, this facilitated conversation is your space to connect with your peers and unpack what Gen Z and Gen Alpha mean for your association. Bring your experiences, your questions, and your curiosity.

11:30 am

Short Networking & Refreshment Break

11:45 am

The Pitch: Meet Your Conversation Leaders
Before we dive into the Membership Round Robin, here's your chance to quickly meet each of our conversation leaders. They'll each provide a one-minute snapshot introducing the successful idea or initiative they'll be sharing and have you start thinking about which sessions you like to join.

12:15 pm

Membership Round Robin
Rotating table discussions facilitated by experienced conversation leaders, each sharing practical strategies and successes they've had engaging future members. Rotate through multiple groups, swap stories, and gather fresh insights from your peers.

1:15 pm

Networking Lunch

2:00 pm

Panel Discussion: "Meeting the Future Member – Meet our Young Professionals
Hear directly from a diverse panel of young association members across different sectors about their experiences, expectations, and perspectives on association membership.

2:35 pm

Short Comfort Break

2:45 pm

Closing Session: Simone Douglas – "The Engagement Pathway to a Future Member"

What if you could redesign your association from the ground up—no legacy systems, no “we’ve always done it this way,” just a clean slate and today’s future member in focus?

In this dynamic, interactive session, Simone Douglas will challenge association professionals to shift from outdated engagement models to a member-first, digitally-aligned strategy. Drawing on personality profiling and real-world insights, she’ll explore how today’s emerging members think, behave, and connect—beyond generational stereotypes.

You’ll walk away with practical tools to future-proof your engagement pathways and take part in a hands-on group exercise using Edward de Bono’s Six Hats Thinking to reimagine what a truly modern member experience could look like.

4:15 pm

Closing Reflections & Event Wrap-Up

SPEAKERS

MX Opening Keynote - Scott Millar, Business Leader, CEO and Founder of BOP Industries

Scott Millar is a business leader, keynote speaker, and generational consultant on a mission to help organisations navigate the ever-changing future of work. Launching his business in early high school, Scott has spent the past 10 years working with young professionals and business leaders around the world to explore how technology and innovation are changing the way we live, work, and learn.

As one of Australia's top 30 business leaders under 30 years of age, Queensland’s Young Small Business Leader, APAC's Inspiring Youth Leader, two-time TEDx Speaker, and LGBT advocate, Scott is passionate about inspiring others to seize opportunities in their digital world.

A passionate advocate for Generation Z, Scott brings a wealth of expertise on navigating the dynamics of multi-generational workplaces. His globally recognised approach blends research with real-world examples, earning him a reputation as a leading generational consultant. Scott's work focuses on helping organisations foster impactful intergenerational collaborations, empowering teams to thrive in today's innovation economy.

For over 60 years, Saxton has been Australasia’s leading Speakers Bureau, connecting event organisers with top Speakers, Keynotes, MCs, and Entertainers who create lasting impact. Trusted by corporate, government and association clients, Saxton curates talent across business, leadership, innovation, wellbeing and entertainment to deliver powerful audience experiences. With deep industry expertise and a collaborative approach, Saxton partners with clients to match the right voice to the right message, helping events achieve meaningful outcomes.

MX Closing Presentation - Simone Douglas, CEO, Digital Marketing AOK

Simone Douglas is an unapologetically practical strategist and digital disruptor. As CEO of Digital Marketing AOK and a long-time leader in the association, hospitality, and advocacy sectors, Simone helps organisations cut through the noise and connect with their audiences where it counts.

With 30 years of experience in psychology, marketing, and behaviour change, she’s known for calling out legacy thinking and designing fit-for-purpose solutions that stick. She works at the intersection of community, technology, and connection—helping associations navigate the messy middle of transformation with clarity and confidence.

Simone is also an award-winning grant writer, a certified DISC trainer, and a relentless champion of people-first engagement. Whether speaking to boardrooms, pubs, or parliamentarians, she brings energy, humour, and a razor-sharp sense of what works in the real world.

Association Story - Mitch Wall, General Manager, Australian Primary Health Care Nurses Association (APNA)

Mitch brings to APNA his significant experience in the media, marketing and logistics industries. Having worked in the aftermath of natural disasters and terrorist attacks, Mitch is acutely aware of the important role nurses play in the recovery and maintenance of a healthy society.

Supported by a team of communications, production and marketing professionals, Mitch leads the Membership, Engagement, Education and Placements Team. Mitch and the team are adapting APNA’s membership and education offering to the changing needs of Australia’s primary health care nurses both during and after the COVID-19 pandemic.

Association Story - Ishleen Sethi, Membership Engagement Officer, Speech Pathology Australia

Ishleen Sethi is the Community Manager at Speech Pathology Australia, where she leads the development and engagement of the association’s online member community, Member Hub.

With a strong focus on connection, collaboration, and member experience, she works to foster meaningful peer-to-peer support and professional exchange across the profession.

Passionate about building inclusive, member-driven spaces, she plays a key role in strengthening the sense of community among speech pathologists across Australia.

Association Story - Matt Kealley, Senior Manager Membership Engagement & Innovation, CANEGROWERS

As the Senior Manager for Membership Engagement and Innovation at CANEGROWERS, Matt’s key areas include industry engagement, sustainable sugar, and innovation including blockchain technology and behavioural science.

Matt has an Environmental Science background and a broad base of experience within the biotechnology, environmental, agricultural, and communications sectors.

Matt’s early years were spent on water quality and vegetation management in Western Australia. He moved to Queensland in 2004 and has been working within the biotech and agricultural industries on challenging projects that included the registration of new products with the APVMA, the commercialisation of natural insecticides, and the complexities of biofuels, GM crops, and infrastructure within the Australian grains industry.

PARTNERS + SPONSORS

Your Future Member - Case Studies

Are you doing something inspiring to connect with your future member?
Whether it's a powerful MX story, a bold new initiative, or a program designed with
tomorrow’s member in mind—we want to hear it!

Share your story with us at info@ausae.org.au

Sponsor MX 2025

Learn more about sponsorship and partnership opportunities at AuSAE,
contact us at info@ausae.org.au

The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia