Join us at MX 2025 Melbourne to explore the evolving expectations of tomorrow’s members. This event is designed for membership professionals, featuring education, case studies, and peer networking. Focused on enhancing engagement, building stronger communities, and innovating the member experience, the program includes dynamic discussions and workshops to help you design exceptional member journeys.
The Future Member – Preparing Your Association for Gen Z and Beyond
Program Outline:
9:00 AM – Arrival & Networking Coffee
9.50 AM – Welcome
10:00 AM – Opening Keynote: Scott Millar – "Meet Your Future Member"
- Exploring key demographic shifts, behaviours, and expectations shaping the future of membership.
11:00 AM – "Next Gen Members: Let's Talk About It!"
- Exploring the key concepts of the keynote address, this facilitated conversation is your space to connect with your peers and unpack what Gen Z and Gen Alpha mean for your association. Bring your experiences, your questions, and your curiosity.
11:30 AM – Short Networking & Refreshment Break
11:45 AM – The Pitch: Meet Your Conversation Leaders
- Before we dive into the Membership Round Robin, here's your chance to quickly meet each of our conversation leaders. They'll each provide a one-minute snapshot introducing the successful idea or initiative they'll be sharing and have you start thinking about which sessions you like to join.
12.15PM - Membership Round Robin
- Rotating table discussions facilitated by experienced conversation leaders, each sharing practical strategies and successes they've had engaging future members. Rotate through multiple groups, swap stories, and gather fresh insights from your peers.
1:15 PM – Networking Lunch
2:00 PM – Panel Discussion: "Meeting the Future Member – Meet our Young Professionals
- Hear directly from a diverse panel of young association members across different sectors about their experiences, expectations, and perspectives on association membership.
2:35 PM – Short Comfort Break
2:45 PM – Closing Session: Simone Douglas – "The Engagement Pathway to a Future Member"
What if you could redesign your association from the ground up—no legacy systems, no “we’ve always done it this way,” just a clean slate and today’s future member in focus?
In this dynamic, interactive session, Simone Douglas will challenge association professionals to shift from outdated engagement models to a member-first, digitally-aligned strategy. Drawing on personality profiling and real-world insights, she’ll explore how today’s emerging members think, behave, and connect—beyond generational stereotypes.
You’ll walk away with practical tools to future-proof your engagement pathways and take part in a hands-on group exercise using Edward de Bono’s Six Hats Thinking to reimagine what a truly modern member experience could look like.
4:15 PM – Closing Reflections & Event Wrap-Up
Immerse yourself in a day of learning, inspiration, and innovation. Network with like-minded professionals and gain valuable insights from industry experts.
Register now!
