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Membership retention is critical for sustaining and growing your association's impact. Join this panel discussion featuring industry experts and association leaders as they share proven strategies, innovative approaches, and real-world examples to help you retain members effectively. Discover actionable solutions to foster stronger connections, enhance member value, and build a resilient member community in today’s competitive landscape.
Key Takeaways:
- Learn from experienced association leaders about what works (and what doesn’t) in retaining members.
- Discover strategies to tailor your engagement efforts to meet diverse member needs and expectations.
- Explore techniques to foster stronger emotional and professional connections with your members.
- Understand how digital tools can support retention efforts, from automated renewals to data-driven member insights.
- Learn to track and analyse retention metrics to measure success and identify improvement areas.
Who should attend?
Association executives, membership directors, and individual responsible for member engagement and retention strategies.
This interactive session offers valuable perspectives and practical takeaways to boost your association’s retention strategies.
Attendees receive 1 CAE credits.
AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Our Panel Members
Rebecca Clarke FRCSA
Manager New Zealand, and Digital Community AU/NZ
Recruitment, Consulting & Staffing in Aotearoa New Zealand and Australia
Rebecca is proud to represent RCSA (Recruitment Consulting & Staffing Association of Aotearoa and Australia), the peak body for recruitment and staffing, as NZ Manager. A creative connector of people on purpose, she also is responsible for growing digital engagement and building the ambassador community.
Rebecca joined the recruitment & staffing industry in 2001 and has been passionate about it ever since. She is a conduit and champion for RCSA member voices across Aotearoa and Australia. She works closely with the wider RCSA team of specialists to support and empower their members to lead in the world of work through promoting the recruitment profession, enabling better business, providing networking and celebration opportunities, growing the next generation of talent, fostering pathways to professionalism.
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The Recruitment, Consulting & Staffing Association (RCSA) is the only peak body for the recruitment and staffing industry in Australia and New Zealand. RCSA’s purpose is to enhance lives, organisations and the economy through the ‘world of work’. RCSA drives professional practice, promotes & protects the industry, enables better business for members and provides opportunities for networking and the celebration of success. All of our members are bound by the RCSA Code for Professional Conduct, which is underpinned by a comprehensive disciplinary and dispute resolution procedure.
Olena Lima
Founder and Principal Consultant
MemberBoat
Olena Lima, CAE, is the driving force behind the marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to helping membership organisations embrace emerging marketing trends. With over 15 years of experience in the association sector, she has guided numerous associations through digital transformation and member engagement initiatives. Host of the Association Hub Podcast and a regular speaker at industry events, Olena is always up for sharing insights and sparking ideas to equip association peers with the tools and strategies to stay ahead in a fast-changing digital world.
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MemberBoat helps membership organisations navigate digital marketing with practical strategies and hands-on execution. From digital transformation to ongoing marketing support, we provide expert guidance and deliver services like marketing automation setup, content creation, and member engagement campaigns. Through consulting, marketing services, and the Membership Marketing School, we equip associations with the tools and execution needed to grow and thrive.