Join us for a dynamic panel discussion where experts from Higher Logic and AuSAE come together to explore what matters most to members heading into 2025.

This session will feature fresh insights from Higher Logic's 2024 Association Member Experience Survey and the recently released Association CEO Index research, offering a comprehensive view of emerging trends and member expectations. Expect real-world examples, engaging discussions, and practical strategies for fostering deeper member connections and engagement.

Key Takeaways:

• Insights about what members value most from associations 
• Success stories from associations meeting evolving member needs.
• Practical strategies to use data for improving retention and satisfaction.

Join us for a complimentary 1-hour webinar and gain insights and strategies for 2025!

Meet Our Presenter

Kelly Whelan 
Content Marketing Manager at Higher Logic

Kelly Whelan is the Content Marketing Manager for Higher Logic. In this role, she develops Higher Logic's data-driven reports and content to support association professionals and advise them on member engagement and communication strategy. She also hosts Higher Logic’s podcast, The Member Engagement Show. She has ~10 years of experience working in marketing for associations and nonprofits.

Panel Member
Toni Brearley, CAE
CEO at AuSAE

Toni Brearley is the Chief Executive Officer at the Australasian Society of Association Executives (AuSAE), the peak professional membership body for professionals working in the Association sector.

AuSAE believes that Associations strengthen every industry and every profession every day, having a critical and enduring impact on the economy and society as a whole.

Membership retention is critical for sustaining and growing your association's impact. Join this panel discussion featuring industry experts and association leaders as they share proven strategies, innovative approaches, and real-world examples to help you retain members effectively. Discover actionable solutions to foster stronger connections, enhance member value, and build a resilient member community in today’s competitive landscape.

Key Takeaways:

• Learn from experienced association leaders about what works (and what doesn’t) in retaining members.
• Discover strategies to tailor your engagement efforts to meet diverse member needs and expectations.
• Explore techniques to foster stronger emotional and professional connections with your members.
• Understand how digital tools can support retention efforts, from automated renewals to data-driven member insights.
• Learn to track and analyse retention metrics to measure success and identify improvement areas.

Association executives, membership directors, and individual responsible for member engagement and retention strategies.

This interactive session offers valuable perspectives and practical takeaways to boost your association’s retention strategies.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

When association executives hear the word “campaign” chances are they immediately think of membership campaigns. But there are many other possible campaigns like fundraising, annual meeting, public awareness, government relations, DEI, social media/AI and more.

On the surface, these campaigns may appear to be quite different. But surprisingly, they share many of the same characteristics and require similar planning and implementation.

Key Takeaways:

• Conduct budget-friendly research
• Create a strategic campaign plan that doesn’t sit on the shelf
• Build a campaign from conception to reality—designed to fit a small budget
• Leverage volunteers to help implement the activities in the plan
• Change direction when a tactic isn’t working
• Report successes to all stakeholders

Who Should Attend:
Association executives, marketing managers, communitication managers

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.