Advocacy is most powerful when members are actively involved. This webinar offers actionable tips and strategies to mobilise your membership, amplify their voices, and drive collective impact. Learn how to inspire and empower your members to participate in advocacy efforts that align with your association’s mission and goals.
Key Takeaways:
- Making Advocacy Accessible: Learn how to break down barriers and make advocacy participation easy and rewarding for members.
- Effective Communication: Discover strategies to educate and inspire members about the importance of advocacy.
- Building Grassroots Momentum: Gain insights into mobilising your membership for impactful campaigns and initiatives.
- Leveraging Digital Advocacy Tools: Explore how technology can streamline engagement and amplify your association’s advocacy efforts.
- Measuring Advocacy Engagement: Learn how to track member participation and celebrate advocacy successes to maintain enthusiasm and momentum.
This session equips you with the tools to transform your members into passionate advocates for your association’s cause.
Who should attend:
Association executives, membership managers, advocacy leaders, and professionals looking to strengthen member engagement in advocacy initiatives.
Attendees receive 1 CAE credits.
AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Our Expert Panel
Sheila Kushe
General Manager, Policy at the Australian Property Institute
Sheila has worked at the Australian Property Institute for over 6 years and project manages all state and territory advocacy, project managed the inaugural API Valuation Insights Report 2025, industry-recognised CPV (Residential) accreditation, the Future of the Property Profession Report and the PropSec, PII risk vehicle for members. Sheila has over 20 years’ experience working in the legal industry, property industry and for membership organisations in Australia, London and Tokyo. With a background as a practising lawyer and managing teams, Sheila has a depth of strategic, business and people management expertise. In addition to her law degree, Sheila holds a postgraduate qualification in Coaching (Psychology) from Sydney University.
About Australian Property Institute
The Australian Property Institute (API) is a professional industry body representing residential, commercial and plant and machinery valuers, analysts, fund managers and property lawyers. Established in 1926 as the Commonwealth Institute of Valuers, today it represents more than 7,000 members, many of whom provide valuation certainty for Australia’s $11 trillion property market. API certification is required by regulation in some Australian States to practice in specific professional fields. These certifications include: • Certified Practicing Valuer (CPV) • Residential Property Valuer (RPV) • Certified Property Professional (CPP) • Certified Property Manager (CPM) • Certified Funds Manager (CFM) • Certified Property Developer (CPD) • Certified Facilities Manager (CFamM) • Certified Asset Manager (CAM).
Estelle Donse
Senior Policy and Advocacy Officer at Occupational Therapy Australia (OTA).
Estelle Donse is a Senior Policy and Advocacy Officer at Occupational Therapy Australia (OTA). She advocates to government for policy changes that strengthen the occupational therapy workforce and works closely with members to ensure their insights guide OTA’s advocacy. She also supports initiatives that mobilise members to advocate on behalf of the profession, including contributions to OTA’s recent NDIS pricing advocacy. Estelle has experience across government, peak bodies and not-for-profit organisations, as well as international public health roles, and brings practical, evidence-informed approaches to member engagement.
Occupational Therapy Australia is the peak membership body representing occupational therapists nationally. We empower and elevate over 34,000 exceptional professionals who in turn, work in partnership with clients and communities to lead meaningful lives. We’re the single, unifying connection point for occupational therapists in the nation, leading the profession through education, support and advocacy, so every occupational therapist is informed, inspired and fulfilled in their profession.
AuSAE is a CAE Approved Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit CAE Certification. 
