PLEASE NOTE: Due to speaker cancellation - the "AuSAE Webinar: Strategic Business Planning: Aligning Resources with Your Association’s Core Purpose" has been changed. We now have a new speaker and topic, "Beyond membership: Aligning Strategy and Technology to Drive Association Growth"
Building a thriving association takes more than great events and member services, it requires aligning strategy, resources, and innovation with your core purpose. In this session, discover how an Australian nursing association has reimagined its approach to growth by focusing on the entire workforce, not just financial members.
You’ll explore how they developed Florence, a digital platform designed to streamline compliance, support career development, and uncover workforce insights, all while advancing the organisation’s mission and creating new revenue opportunities.
Along the way, we’ll connect these lessons back to strategic business planning, showing how aligning your association’s strategy, technology, and resources can maximise impact and long-term sustainability.
Key Takeaways:
- Align Strategy and Innovation: Understand how digital initiatives can strengthen alignment with your association’s mission and goals.
- Look Beyond Membership: Learn how workforce-focused approaches can expand reach, engagement, and value delivery.
- Optimise Resources for Growth: Explore how to prioritise investment and innovation that deliver both mission impact and financial sustainability.
- Turn Insight into Action: Discover how data and digital tools can guide strategic decisions and track progress over time.
Who should attend:
Association executives, strategic planners, and business development leaders responsible for aligning resources and planning for sustainable growth.
Presenters:
Mitch Wall
Chief of Staff & General Manger, Australian Primary Health Care Nurses Association
Mitch Wall is Chief of Staff and General Manager at the Australian Primary Health Care Nurses Association (APNA), where he leads strategy, innovation, and the Nurse Engagement and Professional Development Team. He is a driving force behind Florence, Australia’s first national career growth platform for nurses, and he is committed to reshaping how nurses access education, track their development, and unlock opportunity.
Mitch brings extensive experience across media, marketing, and logistics, including working in the aftermath of natural disasters and terrorist attacks. These experiences have deepened his understanding of nurses’ critical role in recovery and resilience, and fuelled his passion for system-wide reform.
Prue Baum
Nurse Manager - Special Projects & Promotion, Australian Primary Health Care Nurses Association
Prue Baum is Nurse Manager, Special Projects and Promotions at the Australian Primary Health Care Nurses Association (APNA), where she drives initiatives to expand access to high-quality, evidence-based education and resources for primary health care nurses. She is committed to strengthening the capability and confidence of nurses across primary health care settings.
Prue brings extensive clinical experience from general practice, emergency and school environments. Her experiences throughout her nursing journey fuel her passion for creating sustainable pathways that enable nurses to grow, thrive, and lead change in primary health care.
Attendees receive 1 CAE credits.
AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
