Are you ready to take your association management skills to the next level?

AuSAE's Association Knowledge Program, allows you to tailor your learning to fit your goals and schedule. Choose from individual monthly modules that align with your interests or embark on the full 9-month journey for a comprehensive dive into association management.

Gain Actionable Insights & Strategies
Stay ahead in the ever-evolving landscape of association management with insights and strategies you can implement immediately. From tackling membership challenges to mastering governance and financial planning, each session is designed to deliver actionable insights and proven strategies that deliver impact.

Strengthen Your Skills
As an association executive, your skill set is your greatest asset. This program offers focused learning opportunities across key pillars of association management, such as marketing, operations, membership, events, and advocacy. Whether you’re refining existing skills or building new ones, this program will help you thrive in your association management role.

Connect with Your Peers
By participating in this program, you’ll have opportunities to connect with a vibrant network of association professionals who understand your unique challenges and aspirations. Exchange ideas, share best practices, and foster relationships that will support you throughout your career.

Association executives, membership directors, and individuals responsible for member engagement and retention strategies.

 Explore the Program Here 

AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

CAE Exam between 1 December and 14 December 2025 This course is for the December 2025 exam *Please note that the exam registration through ASAE is separate and is the delegates responsibility. AuSAE is here to help

Course cost - AuSAE Member $750 

Non member / Business partner  $950 includes  

• Course material ( Professional Practices in Association Management, 4th Edition)

• Cliff notes with practice exam questions for each domain

• Study group learnings and exam questions

• Practice exam exam

The Certified Association Executive (CAE) credential is an International marker of a committed association professional who has demonstrated the wide range of knowledge essential to manage an association in today’s challenging environment.

Have you got what it takes to go to the next level, AuSAE is here to help you!!
Applications close with ASAE 26 September 2025 for the exam

Program Starting Friday 19 September 2025

Week 1 19 September : CAE Orientation session and Systems thinking

Week’s 2 - 9: Covering the eight domains 1 hour each week (Friday)

• 26 September: Domain 1 Governance
• 3 October: Domain 2 Executive Leadership
• 10 October: Domain 3 Organisational Strategy
• 17 October: Domain 4 Operations
• 24 October: Domain 5 Business development
• 31  October: Domain 6 Member and Stakeholder Engagement and Management
• 7 November: Domain 7 Advocacy
• 14 November: Domain 8 Marketing and Communications

Week 10: Wednesday 19 November Practice exam in exam conditions (100 questions) 2 hours
Friday 21 November Open forum ( 1hour 30 mins)

• CAE Exam fee is separate and paid through ASAE when applying for the exam. Member cost $500 USD

Why Industry Data Matters to Your Association’s Success

Associations with robust industry data have a stronger voice, make better decisions, and deliver greater value to their members. In this webinar, association executives will see firsthand how reliable data helps build the reputation of their industry, strengthens advocacy efforts, supports members' professional needs, and influences policy discussions. Drawing on practical examples and case studies from Survey Matters, you’ll discover the specific benefits of having credible industry benchmarks, salary surveys, workforce composition studies, and economic impact reports. Attendees will leave understanding exactly why credible industry data is essential for association success and sustainability.

• Understand the value of industry-specific data to your association.
• Recognise how reliable data builds credibility and strengthens your advocacy.
• See practical examples of associations benefiting directly from industry benchmarks.
• Discover how data supports professional standards and workforce strategies.
• Learn why credible industry data increases your influence with key stakeholders.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Brenda Mainland
Co-founder and Managing Director

Brenda Mainland is a Co-founder and Managing Director of Survey Matters, Australia's leading research agency dedicated to supporting associations and other not-for-profit organisations. With expertise in market research and industry benchmarking, Brenda helps associations use credible, independent data to strengthen their advocacy, improve member value, and inform strategic decision-making.

About Survey Matters

Survey Matters is Australia's leading research agency specialising in associations and not-for-profit organisations. We provide credible, independent data and industry insights to help associations improve their advocacy effectiveness, enhance member engagement, and make informed strategic decisions that strengthen their sector's reputation and influence policy outcomes.

Strategic business planning is essential for ensuring that your association’s resources are effectively aligned with its core mission and long-term goals. This webinar will guide you through the process of developing a strategic plan that maximises impact, optimises resource allocation, and drives organisational growth. Learn how to assess your association’s strengths, prioritise key initiatives, and create a roadmap that supports your core purpose and mission.

Key Takeaways:

• Aligning Resources with Mission: Learn how to ensure that your association’s resources are effectively allocated to support its core mission and strategic priorities.

• Assessing Strengths and Opportunities: Discover tools and methods for evaluating your association’s strengths, weaknesses, and opportunities to guide your planning.
• Setting Clear Strategic Priorities: Understand how to define clear, actionable priorities that drive your association’s success in the long term.
• Developing a Sustainable Roadmap: Explore how to create a strategic plan that balances short-term needs with long-term growth objectives.
• Tracking Progress and Adjusting Plans: Learn how to monitor your progress and adapt your strategic plan as needed to respond to changes in the external environment or organisational priorities.

Association executives, strategic planners, and business development leaders responsible for aligning resources and planning for sustainable growth.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

In a data-driven world, effectively managing member information is essential for driving engagement and fulfilling your association’s mission. Join us for "Member Management: Leveraging Data and Knowledge Management Systems to Drive Engagement and Advance Your Association’s Mission," where we’ll explore how to optimise data and knowledge management tools to better understand your members, personalise your strategies, and achieve organisational goals.

Key Takeaways:

• Data-Driven Insights: Learn how to collect, analySe, and use member data to inform decision-making and strategy.
• Engagement Strategies: Discover how knowledge management systems can personalise member experiences and boost participation.
• System Optimisation: Explore best practices for selecting and implementing member management tools that align with your needs.
• Advancing Your Mission: Understand how effective data and knowledge management can amplify your association’s impact.

Association professionals, membership managers, and leaders seeking to enhance member engagement and operational efficiency.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Collaboration is key to amplifying your association’s voice and impact, but building effective coalitions requires flexibility and inclusivity. Join us for "Building Bridges: Creating Flexible and Inclusive Coalitions for Collective Representation," a webinar that explores strategies for uniting diverse stakeholders to achieve shared goals. Discover how to foster collaboration that reflects your association’s values while driving meaningful change.

Key Takeaways:

• Coalition Building: Learn how to form and sustain partnerships with diverse groups and stakeholders.
• Flexibility and Inclusivity: Explore approaches to ensure your coalitions remain adaptable and inclusive.
• Strategic Advocacy: Understand how collective representation can strengthen your association’s advocacy efforts.
• Real-World Examples: Gain insights from successful coalitions and the lessons they offer for your own initiatives.

Association executives, advocacy professionals, and leaders looking to expand their impact through collaborative efforts.

Whether you’re building coalitions from scratch or refining existing ones, this webinar will equip you with the knowledge and tools to foster effective partnerships.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Advocacy is most powerful when members are actively involved. This webinar offers actionable tips and strategies to mobilise your membership, amplify their voices, and drive collective impact. Learn how to inspire and empower your members to participate in advocacy efforts that align with your association’s mission and goals.

Key Takeaways:

• Making Advocacy Accessible: Learn how to break down barriers and make advocacy participation easy and rewarding for members.
• Effective Communication: Discover strategies to educate and inspire members about the importance of advocacy.
• Building Grassroots Momentum: Gain insights into mobilising your membership for impactful campaigns and initiatives.
• Leveraging Digital Advocacy Tools: Explore how technology can streamline engagement and amplify your association’s advocacy efforts.
• Measuring Advocacy Engagement: Learn how to track member participation and celebrate advocacy successes to maintain enthusiasm and momentum.

This session equips you with the tools to transform your members into passionate advocates for your association’s cause.

Association executives, membership managers, advocacy leaders, and professionals looking to strengthen member engagement in advocacy initiatives.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Virtual Demo Day -
Events & Awards Management Platforms

Are you looking for the perfect platform to streamline your association’s events and awards programs? Join us for Virtual Demo Day, where leading providers will showcase their cutting-edge solutions designed specifically for associations.

This interactive session will give you a firsthand look at platforms that can help you manage registrations, enhance attendee engagement, simplify award nominations, and deliver seamless event experiences. Whether you’re running conferences, awards programs, or member events, this is your chance to compare options, ask questions, and find the right fit for your association.

What to expect:

• Live demos of top association event & award management platforms
• Insights into key features, pricing, and integration options
• Q&A with platform providers to address your specific needs

Don’t miss this opportunity to discover the best tools to elevate your events and awards programs.

Date: Thursday, 27 November 2025
Time: 10:00am - 2:00pm (AEST) / 12:00PM - 4:00PM (NZST)
Location: Virtual

• 10:00 am - Welcome - Toni Brearley, AuSAE
• 10:15 am - Introduction 
• 10:30 am - OpenWater by ASI
• 11:00 am - Snapsight
• 11:30 am - Coming soon
• 12:00 pm - Coming soon
• 12:30 pm - Coming soon
• 1:00 pm - Coming soon
• 1:30 pm - Coming soon

Please note this Demo Day is not open to suppliers of the sector in their respective fields.

Register now and take the guesswork out of finding the right event management solution for your association!