Date: Thursday, 16 May 2019Click here to register
Time: 11:00am -12:00pm (AEST time)
Where: Online - join via your computer!
Presenter: Debbie Bradley & Jessica McLean
Topic: A Guide to Effective Public Relations for Associations
Effective Public Relations (PR) strategies is key to becoming an industry leader and establishing a voice that will represent your valued members, partners, followers and stakeholders.
In this webinar, experienced PR professional, Debbie Bradley from Zadro, will guide you through a step-by-step process to develop and implement a PR strategy that will deliver results.
This webinar will cover:
- The tools of PR and how they can be used to build awareness and influence
- How to create effective, powerful and newsworthy angles for media
- How to communicate, engage and build relationships with the media
- Linking your PR and social media to gain greater ‘share of voice’
- How to leverage influencers, online followers and bloggers
- Real case studies of successful integrated Public Relations campaigns
- Reporting and measuring your Public Relations return on investment (ROI)
Created for people who want a strategic and practical approach to PR, this webinar would suit CEOs, Board directors and Senior executives, as well as marketing professionals seeking to gain a better understanding of effective PR campaigns.
Presenter: Debbie Bradley
Years’ Experience: 18 years
Education: BA (Hons) Marketing
Debbie is a straight-talking no-fluff marketing professional with over 18 years’ experience to her name. Originating from Leeds, in the UK, and now representing Zadro in Sydney, Debbie has extensive experience across both the B2B and B2C marketing worlds.
Her more recent focus has been navigating the Not-For-Profit sector and successfully supporting Association leaders with strategic marketing planning and change management.
Debbie is a passionate member of the Zadro team and highly focused on assisting organisations achieve their objectives through strategic planning, digital and social marketing, PR and stakeholder relations.
Debbie is a steadfast advocate for sharing her knowledge and expertise across marketing communications and supports organisations in a member-first, customer-first approach.
Education: Bachelor of Journalism, BA English and Linguistics
Jessica was invited to join the Zadro team in January 2016 after a successful internship. A love of the English language and writing has seen Jessica complete two university degrees, a Bachelor of Journalism and a Bachelor of Arts (English and Linguistics).
Jessica has enjoyed an accelerated career, as a result of her ‘give-it-a-go’ attitude, she is never afraid to try new things, learn from her peers and take constructive criticism.
Working across all areas of communications, marketing and PR, Jessica is Zadro’s resident ‘go-to-social-expert’ in creating and implementing tailored social media strategies that increase audience engagement and growth.
These webinars are sponsored by our friends over at Redback Conferencing. To find out more about how you can host your own webinars and online meetings, visit Redback Conferencing's website or contact Sara Gonzalez on + 61 2 8014 5153.
AuSAE Webinar Access
Please note that while AuSAE webinars are open to the public, only AuSAE members are able to access the AuSAE Webinar archive page to watch previous webinar recordings online at their leisure.