Topic: Marketing Strategies and Tactics for Increasing Member Acquisition and Retention

Associations must recruit, engage, and retain members to survive and thrive. Yet many fall short, lacking the knowledge and tools to market membership effectively. We invite you to this full-day workshop that gives what you need to know to grow your organisation’s membership: proven strategies and tactics that have worked for hundreds of associations.

Guest Presenter – Elisa Joseph Anders

Our guest presenter Elisa Joseph Anders brings over 30 years marketing, management and consulting experience in the nonprofit and for profit sectors. Elisa serves as a Senior Account Director at Marketing General Incorporated (MGI) in Alexandria, Virginia. She provides clients with integrated marketing solutions to help them grow membership and market their products and services. Her ability to quickly assess opportunities and develop solid marketing programs based on those opportunities has resulted in tens of thousands of new members for her clients.

Melbourne | Tuesday 10th April 9:30am - 4:30pm

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Sydney | Wednesday 11th April 9:30am – 4:30pm

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