Event Details
This event is now closed for online registrations, if you are interested in attending please email andrea@ausae.org.au.
Associations must recruit, engage, and retain members to survive and thrive. Yet many fall short, lacking the knowledge and tools to market membership effectively. This full-day workshop gives what you need to know to grow your organisation’s membership: proven strategies and tactics that have worked for hundreds of associations.
Register now for this unique, one-day program and learn from the experience of one of North America’s respected membership experts.
From this outstanding one-day workshop, you will learn how to:
Attendees will benefit from:
Elisa Joseph Anders serves as a Senior Account Director at Marketing General Incorporated (MGI) in Alexandria, Virginia. Elisa provides clients with integrated marketing solutions to help them grow membership and market their products and services.
Elisa focuses on the strategic management and execution of multi-channel programs that recruit, engage, retain, and reinstate members. Her ability to quickly assess opportunities and develop solid marketing programs based on those opportunities has resulted in tens of thousands of new members for her clients. She has worked with clients ranging from 7,000 to 190,000+ members, in all phases of the membership lifecycle. One of her clients has grown 49% over the past five years.
A Certified Marketing Professional, Ms. Anders brings to her clients over 30 years of marketing, management, and consulting experience in the nonprofit and for-profit sectors. Over the course of her career, she has focused on creating and increasing the value of member, customer, and donor bases through marketing strategy planning and implementation.
Ms. Anders has a BA from Wellesley College, MBA from The Wharton School, and Nonprofit Management Executive Certificate from Georgetown University.
The Australasian Society of Association Executives (AuSAE)
Australian Office:Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 AustraliaFree Call: +61 1300 764 576 Phone: +61 7 3268 7955Email: info@ausae.org.au
New Zealand Office:Address: 159 Otonga Rd, Rotorua 3015 New ZealandPhone: +64 27 249 8677 Email: nzteam@ausae.org.au