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Event Details 

Association Educational Program (Sydney): Marketing Strategies and Tactics for Increasing Member Acquisition and Retention

  • 11 Apr 2018
  • 9:30 AM - 4:30 PM
  • Lachlan Room, Pullman Quay Grand Sydney Harbour
  • 1

Registration

  • Full Day Registration (9:30am-4:30pm), includes Morning Tea, Lunch and Afternoon Tea. The concessional registration rate is available for small associations/not-for-profit organisations with a turnover below $250,000. To access this registration rate please email info@ausae.org.au.
  • Full Day Registration (9:30am - 4:30pm) Includes morning tea, lunch and afternoon tea.
  • Full Day Registration (9:30am - 4:30pm) Includes morning tea, lunch and afternoon tea.

This event is now closed for online registrations, if you are interested in attending please email andrea@ausae.org.au.

Associations must recruit, engage, and retain members to survive and thrive. Yet many fall short, lacking the knowledge and tools to market membership effectively. This full-day workshop gives what you need to know to grow your organisation’s membership: proven strategies and tactics that have worked for hundreds of associations.

Register now for this unique, one-day program and learn from the experience of one of North America’s respected membership experts.

From this outstanding one-day workshop, you will learn how to:

  • Identify your organisation’s membership marketing challenges and opportunities,
  • Articulate your organisation’s value proposition,
  • Identify your target audiences,
  • Write compelling copy to inspire your target audiences to take the desired action (join, register, renew, etc.),
  • Build testing strategies to improve your membership outcomes,
  • Develop a multi-channel marketing plan to pursue your membership goals, and
  • Gain insights on the opportunities that will impact your membership marketing efforts.

Attendees will benefit from:

  • Developing industry networks with other association leaders,
  • Learning about a strategic framework for membership marketing and effective strategies and tactics to use within that framework,
  • Learning from real world success stories and case studies from a proven practitioner,
  • Having hands-on learning opportunities and discussions during the workshop, including interactive exercises to apply concepts and best practices,
  • Sharing practical ideas and getting tips & tricks you can immediately apply to your membership marketing efforts, and
  • Understanding the new opportunities and tools available for membership marketing.


The Presenter - Elisa Joseph Anders  

Elisa Joseph Anders serves as a Senior Account Director at Marketing General Incorporated (MGI) in Alexandria, Virginia. Elisa provides clients with integrated marketing solutions to help them grow membership and market their products and services.

Elisa focuses on the strategic management and execution of multi-channel programs that recruit, engage, retain, and reinstate members. Her ability to quickly assess opportunities and develop solid marketing programs based on those opportunities has resulted in tens of thousands of new members for her clients. She has worked with clients ranging from 7,000 to 190,000+ members, in all phases of the membership lifecycle. One of her clients has grown 49% over the past five years.

A Certified Marketing Professional, Ms. Anders brings to her clients over 30 years of marketing, management, and consulting experience in the nonprofit and for-profit sectors. Over the course of her career, she has focused on creating and increasing the value of member, customer, and donor bases through marketing strategy planning and implementation.

Ms. Anders has a BA from Wellesley College, MBA from The Wharton School, and Nonprofit Management Executive Certificate from Georgetown University.


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