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AuSAE LIVE – A behind the scenes expose of bringing a virtual event to reality
In 2020, like many other associations, AuSAE was faced with a choice to either cancel their annual conference completely or deliver a replacement version virtually.
The decision to create AuSAE LIVE was not taken lightly and with little experience in virtual events, bar Zoom and the occasional Teams meetings, it was a whole new world for the AuSAE team, partners and many attendees.
With virtual and hybrid events set to stay on the agenda for a while longer the learnings for all of us in the brave new world continue and technologies continue to evolve.
AuSAE invites you to join a candid discussion with the event production team who delivered AuSAE’s very first virtual event where they will share the good, the bad, and what they might do differently next time.

Meet the Panel
Joe Ciliberto, Global Sales & Marketing Director, EventsAIR
Joe Ciliberto leads the global sales and marketing team for EventsAIR, a world leading event management technology organisation. A qualified Marketing, Sales and Technology manager that brings a fresh look at how to enhance the user experience.
Joe comes with over 20 years sales and marketing experience in bringing ideas to life by driving award winning smart technologies and innovations to help educate, motivate and generate new business opportunities.
Joe’s passion is in helping to get the most out of your technology platform while improving return on investment and great user experiences.
Toni Brearley, CEO, AuSAE
With over 15 years experience in the not-for-profit sector, Toni brings a depth of skills and experience to the AuSAE team. Having held senior positions in sector peak bodies and community service organisations, Toni has particular expertise in stakeholder engagement, marketing and communications and policy development.
Sarah Markey-Hamm, CEO, ICMS
Her father founded ICMS in the dark ages of the
professional conference organising industry. Sarah emerged into the light of ICMS in 1993 after 20 years of related industry experience. Value for clients has been and always will be the core of ICMS' business thinking. Sarah relishes in master planning, developing and implementing innovative events, concepts that inspire, stimulate and engage audiences.
To date, Sarah has been Chair of ICCA Australian National Committee and has also held positions on the ICCA Meetings Advisory Group. She has been a board member of Business Events Council of Australia (BECA), an active IAPCO member and is a past President of the Meeting Events Australia (MEA) Victorian Chapter.
Thomas Gray, Business Development Manager, EventsAIR
A passionate, confident and motivated Business Development Manager with almost a decade of experience in the technology space and events industry. Working with Centium Software/EventsAIR for over 9 years, winning business and building relationships to help us grow from a lean start-up to the leader in our space.
Gemma Stevens, Business Development Manager, Touchpoint
Gemma’s thirteen years’ experience in the events industry spans conferences, exhibitions, film premieres and special events in the corporate and not-for-profit sectors. As Business Development Manager, Gemma combines her operational experience with strategic thinking, to assist clients with tailored solutions, across the virtual & hybrid events landscape.