The future of digital is in creating hyperlocal journeys, building out your remarketing sphere across social media and leveraging all channels to build a dynamic marketing space with highly targeted touchpoints all the way.
In a first for Australia, we are now able to target down to 30 sqm any location and place web display, or out of home display in a specific location.
Want to target business travellers? Well why don’t we target an airport lounge, or a transport hub? Want to target consumers as they are consuming? Target a shopping centre.
Interested in targeting association events and expos? We can target exhibition centres.
Have all this traffic feed into your remarketing sphere - and target across multiple channels.
Learn how to couple these strategies with your social media marketing and create enough diversity in your digital strategy that creates a genuine ROI.
The possibilities and strategies are endless!
Key Learnings:
- What are the best platforms to market on in 2025 and beyond?
- How do we measure ROI in 2025?
- How to tap into hyperlocal advertising?
- What is Unique Placement Advertising?
- How to monetise association digital databases to help pay for association marketing.
Attendees receive 1 CAE credits.
AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet our Presenter
George Hawwa
Growth Director, Attention Experts
As owner and Founder of global social media & digital agency ‘Attention Experts’, which was started in 2016 is today Australia’s most highly rated and awarded social media agency. George has worked on social media strategy, digital strategy, management and analysis across over 30 different industries with companies from across the world. As Growth Director, George is in charge of the overall agency growth.
With a qualification in Mathematics & Finance, George was being asked by companies to help them with their digital strategies after he successfully built and sold two multi-million dollar companies through social media between 2010 - 2016. George won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards in 2018 and has won multiple awards through such organisations as the Australian Marketing Institute.
George has been called to be an expert witness in court cases involving social media defamation and trademark infringement. He is a sought-after keynote speaker and presenter for industry groups, having spoken to over 30,000 people around the world since 2016 and conducts digital strategy sessions for government agencies, large NFPs and multi-nationals. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.
About Attention Experts
Attention Experts are specialist digital growth experts, a known leader in the industry with a reputation for a unique data-lead approach to social media marketing and strategy - and then expanding this knowledge into Programmatic and Unique Placement Advertising, SEM, SEO, Website Optimisation and EDM campaigns. Combining the latest digital tools and capabilities of the world's biggest social media and digital platforms, Attention Experts retains a track record of delivering consistent results for over 1,000 clients in both the B2B and B2C sectors across 30 different industry verticals in Australia, New Zealand, South East Asia and Europe. Attention Experts has offices now in Sydney, Melbourne and Dublin.