Open Access Webinar: What Members Really Want: Insights from the 2025 Benchmark Reports

When
17 Feb 2026
10:30 AM - 11:30 AM
Location
AuSAE Webinars - 10:30am- 11:30am AEDT | 12:30pm - 1:30pm NZDT

Registration

AuSAE Member
This includes executives that have a Digital Subscription
General registration
Guest

Join us for a dynamic panel discussion where experts from Higher Logic and AuSAE come together to explore what matters most to members heading into 2026.

This session will unpack what members really want from their associations. Drawing on data from thousands of association professionals, we’ll compare trends in member engagement and community behaviour to highlight what’s unique about the Australian landscape and what lessons we can learn globally.

Key Takeaways:

Insights about what members value most from associations
Success stories from associations meeting evolving member needs.
Practical strategies to use data for improving retention and satisfaction.

Join us for a complimentary 1-hour webinar and gain insights and strategies for 2026!

Meet Our Presenter

Kelly Whelan
Content Marketing Manager at Higher Logic

Kelly Whelan is the Content Marketing Manager for Higher Logic. In this role, she develops Higher Logic's data-driven reports and content to support association professionals and advise them on member engagement and communication strategy. She also hosts Higher Logic’s podcast, The Member Engagement Show. She has ~10 years of experience working in marketing for associations and nonprofits.

Our Panel Members:

Toni Brearley, CAE
Chief Executive Officer at AuSAE

Toni Brearley is the Chief Executive Officer at the Australasian Society of Association Executives (AuSAE), the peak professional membership body for professionals working in the Association sector.

AuSAE believes that Associations strengthen every industry and every profession every day, having a critical and enduring impact on the economy and society as a whole.

About Higher Logic
At Higher Logic, we empower organisations to build meaningful connections through community engagement and advanced marketing automation. With over a decade of experience, we help associations, nonprofits, and member-based groups enhance relationships, drive growth, and boost retention. Our platform supports personalised communication at every stage of the member journey, turning engagement into long-term advocacy and success.

The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia