Executive Roundtable: Membership Growth & Engagement Strategies
At this exclusive roundtable event, association leaders will explore proven strategies to drive sustainable membership growth and engagement. Backed by insights from the 2025 Membership Performance Benchmark Report (published by iMIS by ASI) and the Association CEO Index 2024 (commissioned by AuSAE in partnership with communications agency Bespoken), this session will provide data-driven perspectives on what’s working for today’s leading associations.
Key Insights Driving the Discussion
- Membership Growth & Retention: 48% of associations increased new member rates, yet retention remains a challenge.
- Engagement Strategies: 38% of associations reported higher engagement, with technology playing a key role.
- CEO Priorities: 91% of association leaders are optimistic about growth but cite resource constraints and value perception as top concerns.
What We'll Cover
- Building momentum for membership growth – strategies to drive acquisition, engagement, and retention.
- Reducing friction in the member journey – simplifying renewals and personalising experiences.
- Leadership alignment for long-term success – ensuring strategic priorities support membership sustainability.
Join us for this strategic discussion and gain actionable insights to strengthen your association’s membership strategy.
Our hosts:
- Colin Bryant, Country Manager (Asia-Pacific) at ASI
- Mark Glynn Performance Improvement Leader at ASI
- Craig Young, CAE, Chief Executive of TUANZ and AuSAE Vice President
The roundtable will be hosted by ASI, the developers of iMIS. ASI is a proud AuSAE Premium Alliance Partner.
Event details:
Date: Wednesday, 20 August 2025
Time: 3pm to 5pm - Roundtable Discussion
5pm to 5:30pm - Networking drinks & nibbles
Venue: Rydges Wellington
Afternoon tea included. (please advise of special diets)
Please note this event is only open to Associations and NFP Professsionals.
Who should attend: Association leaders who are seeking to achieve sustainable membership growth and improved association’s performance through the implementation of a digital transformation strategy and looking to learn from their Association peers. Attendees receive 1.5 ASAE CAE credits.*
*ASI is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1.5 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet our Hosts
Colin Bryant
Country Manager - Asia-Pacific
Advanced Solutions International (Asia-Pacific) Pty Ltd
Colin brings over 20 years of experience supporting associations, not-for-profits, and professional bodies across the Asia-Pacific region. As Country Manager at ASI, he leads a regional team dedicated to helping membership-based organisations optimise their technology, enhance member engagement, and deliver measurable impact. Colin works closely with ASI’s network of solution partners and clients to ensure they gain full value from the ASI suite, including iMIS, TopClass LMS, OpenWater, and Clowder.
Mark Glynn
Performance Improvement Leader
Advanced Solutions International (Asia-Pacific) Pty Ltd
Mark Glynn is passionate about helping associations, unions, charities, and regulatory bodies improve performance and drive deeper engagement with their members and supporters. He has worked with membership organisations across Australia, New Zealand, and the UK—including a period with ASI’s UK office—bringing a practical, outcomes-driven approach to technology and strategy. Now based in Melbourne, Mark helps organisations streamline operations, improve data use, and strengthen member engagement. He draws on platforms like iMIS, TopClass, OpenWater, and Clowder to support lasting, measurable improvements.
Proudly Sponsored By:
Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and non-profit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. www.advsol.com/solutions