On the Take 5 with Associations show presented by AuSAE and ASI, we chat with Lyndal Macpherson, Chief Executive Officer of the Australasian Society for Ultrasound in Medicine (ASUM), to see how they are keeping their members engaged and how they are embracing technology.
Our host Paul Ramsbottom, Managing Director of ASI, talks with Lyndal about the recent launch of the ASUM Connect online community platform and a successful awareness campaign.
Lyndal says, “Our online community provides 2-way communication which has helped improve member engagement and our work with members.”
“One of the great things with the online community is the single sign-on with our database. Everything is linked together and makes the experience much easier for members,” added Lyndal.
ASUM are also looking at webinars and different educational tools for members. Lyndal says, “But, it’s how we integrate the technology and get the benefits. The technology is almost impossible to keep up with, as things change so much. It’s a never-ending battle to try and understand it and see what is fit for purpose.”
From innovation, collaboration, and learnings, Lyndal’s shares a success story from their Medical Ultrasound Awareness Month to get people to understand what a sonographer is and help raise awareness in the community.
Last month, ASUM received a member request via their online community platform to provide posters for their members to use, put in department or private practice. This resource was a way to help their members spark a conversation or educate the public as they come through the practice.
This initiative enabled ASUM to collaborate with members, test ideas and poster concepts and ensure all specialities were included.
Lyndal says, “It was a fantastic success. We were able to measure downloads and engagement on social – it was a really successful and campaign.”
By embracing digital technology, ASUM can create meaningful connections for members and continuously improve their member experience.
Click the link to give it a watch.
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About The Australasian Society for Ultrasound in Medicine
The Australasian Society for Ultrasound in Medicine (ASUM) is the Peak Body for Medical Ultrasound in Australia and New Zealand. ASUM is promoting ultrasound excellence and ensuring quality health outcomes when using ultrasound.
Advanced Solutions International (ASI) is a leading global provider of products, programs, and services that help associations and non-profits improve operational and financial performance. Since 1991 we've helped thousands of clients grow revenue and reduce expenses by providing industry expertise, best practice advice, and proven solutions.
ASI is the developer of iMIS EMS, the world’s #1 association and non-profit software solution, and the only Engagement Management System (EMS)™ – fusing database management and web publishing into a single system – leading to operational efficiencies, revenue growth, and continuous performance improvement. Harnessing the power of Microsoft Azure’s cloud platform, iMIS EMS is purpose-built to meet the most important challenge facing associations and non-profits – Engagement. We have a global network of nearly 100 partners to provide you with a full range of services to implement and support your iMIS EMS platform.
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