The Australasian Society of Association Executives (AuSAE) is pleased to announce a new industry partnership with Survey Matters, a leading research and strategic insights agency specialising in associations and member-based organisations.

This collaboration, which commenced in November, is designed to enhance the sector’s awareness and use of high-quality datasets and research. By strengthening the evidence base for advocacy, policy, membership, promotion, and revenue activities, this partnership will help associations make more informed and impactful decisions.

Through this partnership, Survey Matters will draw on its decades of expertise to share insights and knowledge that support association professionals in understanding their members, measuring impact, and driving engagement.

Toni Brearley, Chief Executive Officer of AuSAE, said, “We love working with partners like Survey Matters that share our values of commitment and support to the association sector.”

“The role of data and research in shaping the future of associations cannot be underestimated, and we are excited to work with Survey Matters to help our members leverage high-quality insights to drive their strategic priorities.”

Brenda Mainland, Co-Founder & Managing Director at Survey Matters, said, “Associations thrive when they truly understand their members, and meaningful data is the key to unlocking that insight. At Survey Matters, we don’t just collect numbers—we uncover stories, trends, and opportunities that drive real impact. Partnering with AuSAE allows us to support even more associations in making informed, strategic decisions that strengthen their communities and shape the future of the sector."

The partnership also reinforces Survey Matters’ deep commitment to the association sector, further supporting AuSAE’s mission to empower and grow the capacity of associations through education, connections, and meaningful partnerships.

To find out more about Survey Matters and their research expertise, visit surveymatters.com.au