AuSAE is delighted to announce that The Future of Associations is now being printed, and will be available in Australia from 29th November.

The association sector’s response to the cover choice was almost unanimous, with most association professionals preferring the contemporary red front cover shown below, over an alternate white cover design with different graphics.

Interestingly Brendon Ward, CEO of AuSAE and Omer Soker, author of the book both initially felt that the white cover might be more practical. However, both let go of their own perceptions in a commitment to give members what they want.

“I do like the crispness and cleanness of the red cover,” said Ward.

“This is salient for all associations,” added Soker. “One of many lessons shared in the book is to give members what they want and need, regardless of your own personal preferences. It’s about being truly member-serving.”

AuSAE members can now order copies from the first print run at the discounted member rate of $18.99 plus postage by clicking here. The non-member price is $23.99.

Writing in the book’s Foreword, Brendon Ward said “AuSAE is delighted to publish The Future of Associations. Omer Soker has done a wonderful job – his conversational writing style, astute analogies and frank advice result in a compelling and easy read that will keep you engaged and wanting to come back for more. This is a must-read for all association professionals who are serious about the sustainability of their organisations.”

The book’s synopsis is highlighted on the back cover, reproduced here.

To order this first ever book on the association sector in Australia and New Zealand, click here.