For the ninth consecutive year, Marketing General Incorporated (MGI) is conducting its in-depth research to benchmark the practices used by associations in recruiting, engaging, and renewing members. Similar to last year’s research, we have incorporated many questions that previous participants have submitted and have reintroduced topics that are still of considerable interest in an effort to ensure that this report provides you with the most relevant information.

Please take some time now to complete this questionnaire about how your association manages membership marketing. All individual responses to this research will be kept strictly confidential. No specific responses will be attributed to any individual or association without your express written consent.

To thank you for participating, MGI will provide you with a copy of our final printed report. The 2017 Membership Marketing Benchmarking Report will provide valuable findings based on results from this year’s research.

To begin this survey, please click here.