Loaded fries anyone? 

I recently reflected on what a great innovation it was to leverage an existing product by charging more while minimising the additional cost to serve. I’m not sure who (McDonalds?) takes credit for commercialising Loaded Fries, but everywhere you go now, you can have the privilege of paying a bit extra for gravy, cheese, sweet chilly or sour cream. So, it was natural my thoughts turned to how we (Associations) could ‘load’ or leverage our existing products and services. I’ve got a few ideas swashing around which I am keen to test over the coming months. 

Equally, I’m looking forward to our annual conference (ACE 2017) in Sydney on May 11-12 as an opportunity to step back from the day to day operations, take time out to reflect, hear inspirational stories and grab a gem or two which could lead to more innovations of our own. Like most member based organisations, we rely on a successful conference to re-invest resources back into our membership. 

If you’re coming along to ACE 2017 I look forward to seeing you there.