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    • 27 Mar 2019
    • 11:00 AM - 12:00 PM (UTC+11:00)
    • Online - join via your computer!

    Date: Wednesday, 27 March 2019
    Time: 11:00am -12:00pm (AEDT time)  
    Where: Online - join via your computer!
    Presenter: Debbie Bradley

    Click here to register 

    Topic: Create a 12 month membership marketing plan across your channels

    Is your Association spending valuable time, money and resources on your marketing, but you’re not sure it’s working? Do you need a marketing plan? If you want the know-how to make your Association marketing effective on limited resources and a limited budget, then this session is for you.

    Debbie Bradley, Group Account Director, Zadro Agency will provide you with:

    • A practical guide to creating an annual marketing plan.
    • Real examples of how to drive and reignite your membership engagement.
    • A road map for your channel marketing leading to successful promotions.

    Be empowered with practical tips and see real examples of how Associations are successfully implementing marketing campaigns. Join this session if you want to skill up, step up and move up your Association marketing.

    Presenter: Debbie Bradley

    Years’ Experience: 18 years
    Education: BA (Hons) Marketing

    Debbie is a straight-talking no-fluff marketing professional with over 18 years’ experience to her name. Originating from Leeds, in the UK, and now representing Zadro in Sydney, Debbie has extensive experience across both the B2B and B2C marketing worlds.

    Her more recent focus has been navigating the Not-For-Profit sector and successfully supporting Association leaders with strategic marketing planning and change management.

    Debbie is a passionate member of the Zadro team and highly focused on assisting organisations achieve their objectives through strategic planning, digital and social marketing, PR and stakeholder relations.

    Debbie is a steadfast advocate for sharing her knowledge and expertise across marketing communications and supports organisations in a member-first, customer-first approach.

    AuSAE Webinars

    These webinars are sponsored by our friends over at Redback Conferencing. To find out more about how you can host your own webinars and online meetings, visit Redback Conferencing's website or contact Sara Gonzalez on + 61 2 8014 5153.

    AuSAE Webinar Access

    Please note that while AuSAE webinars are open to the public, only AuSAE members are able to access the AuSAE Webinar archive page to watch previous webinar recordings online at their leisure.

    • 28 Mar 2019
    • 12:00 PM - 2:00 PM (UTC+10:00)
    • Plaza Gallery, Brisbane Convention and Exhibition Centre, Merivale St & Glenelg Street, South Brisbane QLD 4101
    • 21

    The Networking

    We invite you to take a couple of hours out of your day to connect with others in the industry to discuss high level topics of real importance, develop new relationships and gain critical information. This is a rare opportunity to network with other CEO's and senior management professionals from charities, associations and other non-profit organisations. Ample opportunity will be given for you to discuss issues and network with others.

    The Topic

    2019 Member Communications Survey: Advice and insights from more than 100 leading Australian Associations

    If communications are key to conveying – and proving – an association’s value proposition and delivering cross-departmental impact, then communications and content should be viewed as an important business investment. Interestingly, there is a consistent correlation between an association’s attitude towards communications and whether the association is experiencing membership and revenue growth.

    Mahlab, who specialises in Associations communications and publications, just released their 2019 Member Communications Survey. The report covers everything from challenges faced by associations to their approach to strategy, preferred communication channels and the importance of advocacy for members. In this presentation, Bobbi Mahlab will be highlighting some of the key findings, which will be followed by a Q&A with a Senior Executive from a leading Australian Association.

    The Speaker

    Bobbi Mahlab, Founder and Managing Director, Mahlab

    After working in journalism, publishing and marketing, Bobbi founded Mahlab in 1997, a content and publishing agency that helps associations develop their content strategy and produce their content across digital and print environments. She is passionate about media, business, entrepreneurship and diversity. In 2016 Bobbi co-founded Mentor Walks, a 'walk and talk' event program for mid-career women that operates in Sydney, Melbourne, Brisbane, Wollongong and Canberra. In 2015 Ernst & Young selected Bobbi to participate in the Entrepreneurial Winning Women program, APAC. Bobbi is also a juror of Cartier Women’s Awards and sits on the Advisory Council of the Sydney Women's Fund.

    • 11 Jun 2019
    • 13 Jun 2019
    • Brisbane Convention & Exhibition Centre

    ACE 2019

    The 2019 AuSAE Annual Conference & Exhibition (ACE) will take place at the Brisbane Convention and Exhibition Centre from June 11-13 2019.

    The theme for this years conference is Upholding Tradition, Embracing The Future.

    Key note speaker line up:

    • Sheri Jacobs, FASAE, CAE, President & CEO of Avenue M Group
    • Richard Yep, CAE, FASAE, CEO of American Counselling Association
    • Gus Balbontin, Former Executive Director & CTO of Lonely Planet
    • Nic Marchesi & Lucas Patchett, Founders of Orange SKy Laundry

    Click here to register.

    Click here for further information.

    • 17 Sep 2019
    • 9:30 AM (UTC+12:00)
    • 18 Sep 2019
    • 3:00 PM (UTC+12:00)
    • Napier Conference Centre, 48 Marine Parade, Bluff Hill, Napier 4110

    The AuSAE LINC 19 Conference and Exhibition brings together inspiring ideas from the not-for-profit and corporate sectors in one event.

    Monday, 16 September 2019: 
    Optional Pre-conference workshop, Association Impact and Early Arrivals Dinner

    Tuesday, 17 - conference: day one
    Starting at 10:30 AM (to coincide with the morning Wellington and Auckland flights into Hawke's Bay)
    AuSAE Conference dinner

    Wednesday, 18 - conference: day two
    Finishing in time for flights back to either Wellington or Auckland

    You will pick up fresh ideas from informed and innovative speakers while also networking with your peers in the association sector.

    Get the insights, tools and motivation to more powerfully achieve the goals of your not-for-profit organisation through improved leadership effectiveness.

    All enquires please contact Brett Jeffery General Manager NZ brett@ausae.org.au or +64 27 249 8677.

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