Networking Lunch (Canberra): CEO Personal Branding In a Digital Age
The Networking
We invite you to take a couple of hours out of your day to connect with others in the industry to discuss high level topics of real importance, develop new relationships and gain critical information. This is a rare opportunity to network with other CEOs and senior management professionals from charities, associations and other non-profit organisations. Ample opportunity will be given for you to discuss issues and network with others.
The Topic
Personal branding, while not a new concept, has become increasingly important in the digital age. While personal branding is not merely a CEO centric domain, the authenticity and leadership practices of CEOs have never been more transparent to stakeholders with the advent of digital media.
Personal branding entails capturing an individual’s uniqueness and strengths and promoting these qualities to target audiences. Establishing a CEO personal brand creates an opportunity for executives to promote and espouse these qualities as a part of the organisation’s image to both internal and external stakeholders.
The personal branding landscape has change dramatically with the advent of social media and online technology, The role of the CEO has evolved to be more visual, connected, social and assessable than ever before. Likewise, the customer, volunteer, investor and collaborator audiences of our organisations expect to have access to the insights and visions of organizational leaders.
With this in mind, this session will explore: why is it important to develop a personal brand to enhance stakeholder engagement? How can CEOs develop a distinct personal brand identity and brand promise? And what are some of the digital tools that can best communicate and engage stakeholders at various levels?
The Speaker
Dr Nicole Hartley, Research Academic, University of Queensland Business School
Nicole’s career as an academic has spanned 14 years at institutions in both Sydney and Queensland. Her teaching expertise is in advertising, marketing strategy, digital media and consumer behaviour. Her specific research interests include service technology, virtualised services, customer-brand relationships, new media and service innovation.
Nicole’s current research agenda focuses upon exploring customer perceptions of the advent of technology and various forms of disruption in the delivery of services. This research is currently focused within the education, tourism and health industries.
Further to this, Nicole works closely with companies within the Brisbane technology start-up and social enterprise scene to advise on marketing advertising strategies to launch new-to-market technology-based products and services both nationally and globally.
Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK.
Please register here online or click here to download an Event Registration form
