Association Educational Program (Melbourne): The Future of Membership with Sarah Sladek

  • 06 Dec 2018
  • 9:30 AM - 4:30 PM (UTC+11:00)
  • Balmoral Room, Stamford Plaza Melbourne, 111 Little Collins Street, Melbourne VIC 3000
  • 4


  • Full Day Registration (9.30am - 4.30pm) Includes morning tea, lunch and afternoon tea.
  • Full Day Registration (9.30am - 4.30pm) Includes morning tea, lunch and afternoon tea.

Registration is closed

Register to win a round trip ticket to ASAE's Annual Conference in the US by registering for Sarah Sladek's Future of Membership Workshop. You will also have the opportunity to shadow CEO and former ASAE Chairman of the Board Scott Wiley.

Technology, economics, and demographics. Since the year 2000, associations have experienced a barrage of challenges that have weakened their position in the marketplace and forever altered their futures. The meaning of membership has shifted and now, more than ever, associations need to be able to prove that membership provides a return on investment to their members—especially its youngest members and prospects.

During this full day workshop, Sarah will present on the new membership mindset, which will introduce and define characteristics of the “new and next” generations: Millennials, and Generation Z. She will discuss what associations must do to stay relevant and engage their participation. Sarah will also conduct a spotlight on best practice, focusing on associations who have successfully launched a future-focused membership or marketing strategy and the results they observed.

Join us for this one day workshop to develop your own membership action plan so you come away ready to start expanding and future-proofing your association immediately!

  • Identify the primary obstacles preventing your association’s competitiveness and growth
  • Gain strategies and tools to curb membership turnover
  • Learn how to increase value and grow membership among younger generations
  • Gain insights into the trends and shifts likely to challenge your association in the next 5 years
  • Develop an action plan for the longevity of your association 

The Presenter - Sarah Sladek

Sarah Sladek is a best-selling author, speaker, and CEO. Since 2002, her life's work has been dedicated to helping organizations engage future generations of members and talent.

As the founder and CEO of XYZ University, Sarah has grown a future-focused company comprised of generational researchers, presenters, and strategists. XYZ U has helped hundreds of organizations grow membership and reduce turnover among younger generations.

As a leading researcher of generational insights, Sarah has authored more books and research papers on the generational topic than any other consultant. Her five books include two best-sellers for Association Management Press: The End of

Membership As We Know It (2011), and Knowing Y (2014). Her fifth book, Talent Generation (2017), identifies the core strategies essential to engaging today’s talent. In addition to being an author, Sarah is co-founder and producer of the Millennials to Members online course, the first interactive curriculum designed to help associations develop an engaging, future-focused membership strategy.

She’s also founder of the RockStars@Work Conference, the nation’s first business conference focused on bridging talent and leadership gaps in the workforce.

Sarah’s expertise has been prominently featured in international media, and she has keynoted events worldwide. Backed by years of experience and supported by solid research, Sarah remains committed to helping organizations engage every generation to thrive and prosper in the new economy. 

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