Executive Briefing (Sydney): Using Technology to Support Your Member Journeys

Executive Briefing (Sydney) - Using Technology to Support Your Member Journeys

Further Information

AuSAE Executive Briefing events provide an exclusive environment for motivated association executives to gain insights and advice from other industry professionals. Executive Briefing events enables members to raise and discuss critical issues affecting industry and network with other professionals from the not-for-profit sector.

The Topic

Embracing member journeys is increasingly critical to associations to support their retention, engagement and recruitment strategies but where do you start?

At this briefing we’ll workshop 4 examples of discrete parts of a standard member journey focussing on how technology can support each element.

Even if you don’t have your member journeys mapped, you’ll come away with practical advice you can put to use right away.

Using real life examples we’ll cover:

• Identify where our members sit on their journey through membership
• Drive personalisation by the stage of a member journey
• Using marketing automation to inform and direct the next steps of a member journey
• Using communities so members help themselves through their journey.

With more than 20 years’ experience working exclusively with not for profits on their technology investments, Paul brings a wealth of knowledge and practical advice on how technology helps associations achieve continuous performance improvement.

About the Presenter

Managing Director - Advanced Solutions International (Asia Pacific)

Over the last 20+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Associations and Not-For-Profits reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients using iMIS, Association Online and Donman systems do in and around the community and knowing that ASI is able to contribute to that.