Top Association Trends & Benchmarks in 2024
Have you ever wondered about the overall benchmark for member satisfaction within associations? Or how members from other associations rate performance in areas such as communications, professional development, events, or value for money? Well, now you can find out!
Drawing from over 45,000 individual member responses to commonly asked questions in member engagement surveys, Survey Matters has compiled and analysed the data. The results have been aggregated to determine association performance benchmarks.
Join us for this insightful webinar where we will delve into key association metrics, categorised by association type – professional, industry, or hybrid member models. This will allow you to gain a comprehensive understanding of how your results compare to the aggregated data.
We will also explore membership trends, including in-person event attendance and attitude shifts as members adapt to the changing environment.
In this session, we will cover:
- Members’ ratings of Key Performance Indicator benchmarks for commonly asked questions in member surveys, including Overall satisfaction, Value for money, Renewal intentions, Satisfaction with customer service, communications, professional development, and Net Promoter Score.
- Overall member perceptions of association advocacy and promotion efforts.
- Results categorised by association type – Professional, Industry, or Hybrid models of membership.
- Benchmarks to help you compare your own member survey results.
- Differences in perceptions and membership trends.
This exclusive session will be presented by industry expert Brenda Mainland from Survey Matters.
Don't miss this opportunity to better understand the top memberships trends to watch and take advantage of in 2024. Register now and join us for an informative and engaging session!
Attendees receive 1 CAE credits.
AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet our Presenter
Brenda Mainland
Co-Founder & Director at Survey Matters
Brenda is a Co-founder and Director at Survey Matters, the leading research agency for the Australian association sector. A skilled business professional, Brenda helps organisations identify their value proposition, and build stakeholder engagement and consensus, using research to uncover insights to improve outcomes.
Over the last twelve years, she has worked with a large number of diverse professional associations and industry bodies, across industries including health, professional services, internet and technology, manufacturing, transport, retail and education.
She is curious and passionate about finding the “why” behind different opinions and perspectives.
Brenda holds a Master of Management from Monash University and is a full member of The Research Society.
Proudly Sponsored By:
Survey Matters is the only research agency focussed on providing services to associations and for purpose organisations.
We use research to help develop evidence-based strategies so you can make strategic decisions with confidence. Our clients are in the non-profit sector, and include professional associations, industry bodies, charitable and community organisations.
With a team of qualitative and quantitative researchers, data analysts, economists, strategists and sector specialists, we have built our reputation on consistently delivering on the objectives of our clients. Our solid track record and unique mix of research expertise, strategic thinking and a deep sector knowledge means we are uniquely placed to deliver insights that improve effectiveness, drive engagement and add to sector knowledge.
Survey Matters is managed by Co-Founders Brenda Mainland and Rebecca Sullivan and supported by a team of research experts and support personnel.
Learn more at www.surveymatters.com.au
