Open Access Webinar: Understanding the Voice of the Member: Insights and Strategies for 2025

Join us for a dynamic panel discussion where experts from Higher Logic and AuSAE come together to explore what matters most to members heading into 2025.

This session will feature fresh insights from Higher Logic's 2024 Association Member Experience Survey and the recently released Association CEO Index research, offering a comprehensive view of emerging trends and member expectations. Expect real-world examples, engaging discussions, and practical strategies for fostering deeper member connections and engagement.

Key Takeaways:

• Insights about what members value most from associations 
• Success stories from associations meeting evolving member needs.
• Practical strategies to use data for improving retention and satisfaction.

Join us for a complimentary 1-hour webinar and gain insights and strategies for 2025!

Meet Our Presenter

Kelly Whelan 
Content Marketing Manager at Higher Logic

Kelly Whelan is the Content Marketing Manager for Higher Logic. In this role, she develops Higher Logic's data-driven reports and content to support association professionals and advise them on member engagement and communication strategy. She also hosts Higher Logic’s podcast, The Member Engagement Show. She has ~10 years of experience working in marketing for associations and nonprofits.

Panel Member
Toni Brearley, CAE
CEO at AuSAE

Toni Brearley is the Chief Executive Officer at the Australasian Society of Association Executives (AuSAE), the peak professional membership body for professionals working in the Association sector.

AuSAE believes that Associations strengthen every industry and every profession every day, having a critical and enduring impact on the economy and society as a whole.