Do you truly understand what your members value? Are you struggling to demonstrate your association’s unique benefits in a competitive landscape? Are you feeling pressure to lower membership fees or offer more for less so you can retain engagement?
In today’s ever-evolving professional landscape, competing on price alone leads to a race to the bottom.
It’s a disservice to your association, your industry, and your members.
No one wins.
The most successful associations are clear on the value they provide for the fees charged.
But how do you identify your value AND effectively communicate it when member expectations are shifting, and the market feels increasingly crowded?
Whether you're leading an association, managing member services, or working to strengthen engagement, the ability to clearly articulate your unique value proposition is essential.
What you will learn:
- Understand your value – Learn the seven key components of value and identify which ones matter most to your members.
- Differentiate your association – Uncover your “secret sauce” and stand out in an industry that is becoming increasingly homogenised.
- Strengthen member relationships – Build trust, loyalty, and long-term engagement by communicating value beyond just price.
This interactive workshop with communication strategist Mel Kettle will equip you with the tools to confidently articulate and reinforce the true worth of your association, ensuring that members see, appreciate, and invest in the value you provide.
Empower your association to thrive – because value is more than a price tag.
Attendees receive 3.0 CAE credits.
AuSAE is proud to be a CAE Registered Provider. As a CAE Registered Provider educational program related to the CAE exam content outline, this event may be applied for 3.0 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
About the presenter
Mel Kettle is a food loving, book reading, beach goer who lives on the Sunshine Coast, Queensland. She is a trusted advisor to leaders and teams, specialising in helping them achieve sustainable success without burning out. With almost 30 years of experience in leadership, communication, and strategy, Mel is passionate about empowering professionals to thrive by focusing on sustainable growth, confident communication, and aligned leadership. She is the host of podcast This Connected Life and author of two books, the best-selling Fully Connected and The Social Association.
Visit www.melkettle.com
