Open Access Webinar: Engage, Grow, Optimise: Membership Marketing Bootcamp

Ready to flex your marketing muscles and harness your association’s power? Welcome to the Marketing Bootcamp, a high-energy session designed to simplify membership marketing and deliver engagement strategies that work. While we won’t ask for burpees, we will push your marketing mindset to new heights.

Association marketers often feel like they’re on a never-ending treadmill, juggling tight budgets, small teams, and high expectations. Unlike traditional marketing, where the goal is a financial transaction, membership marketing begins after that first transaction, focusing on long-term engagement, community building, and active member involvement.

This session introduces a membership marketing framework tailored for associations to build relationships with current members, attract and recruit new ones, optimise MarTech and operations, and foster inclusive environments that value diverse perspectives. Packed with actionable insights and real-world examples, you’ll leave equipped with a framework to apply immediately, transforming challenges into strengths — no sweat required!

Learning Outcomes:

• Participants will apply a membership marketing framework to analyse their marketing and engagement strategies, identifying specific opportunities for improvement in member recruitment and retention.
• Participants will be able to design customised and actionable plans to optimise their marketing processes and leverage MarTech tools for enhanced efficiency and member engagement.
• Participants will analyse real-world case studies to identify strategies that address diverse member perspectives and create pathways for meaningful participation across different member segments.

Meet Our Presenter 

Olena Lima, CAE
Founder and Principal Consultant

Olena Lima, CAE, is the driving force behind the marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to helping membership organisations embrace emerging marketing trends. With over 15 years of experience in the association sector, she has guided hundreds associations through digital transformation and member engagement initiatives. Host of the Association Hub Podcast and a regular speaker at industry events, including ASAE, AuSAE, ESAE, PCAAE, UIA and many others, Olena is always up for sharing insights and sparking ideas to equip association peers with the tools and strategies to stay ahead in a fast-changing digital world.