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Event Details
AI in your association: opportunity or overwhelm? Artificial intelligence is reshaping how associations operate, from automating administrative tasks to personalising member communications and generating content at scale. But for many association professionals, the pace of change feels more overwhelming than exciting. This session cuts through the noise with a grounded, honest conversation about where AI is actually being used in the sector right now, what's working, and what associations need to think about before they invest time and money.
What members can expect
Attendees receive 1 CAE credits.
AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet our Presenter
Erica Salm Rench Chief Marketing Officer
With a career rooted in strategic marketing, digital transformation, and AI-driven innovation, Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world, and now, she is helping them navigate the AI revolution. Erica began her journey in enrollment management, specializing in strategic recruitment and marketing, before leading operations at the largest digital marketing company in the Gulf South. There, she played a pivotal role in enhancing organizations' web presence, SEO, online advertising, and content marketing strategies, helping them cut through the digital noise and make a lasting impact. Her passion for AI-powered solutions took center stage when she joined rasa.io as COO, where she spent seven years scaling the company from 1 to hundreds of customers and revolutionizing personalized content delivery. Now, as CMO of sidecar.ai, she is dedicated to educating the world on AI, helping associations and business leaders understand and implement AI-driven strategies to future-proof their organizations. Erica is a recognized thought leader and speaker, having presented at many industry-leading events and other AI-focused summits. Register today! The AKP: In Practice webinar series is exclusively available to AuSAE members and digital subscribers. Not a member? Join AuSAE or Become a Digital Subscriber today.
The Australasian Society of Association Executives
Contact us:
Email: info@ausae.org.auPhone: 1300 764 576 (within Australia)Phone: +61 7 3268 7955 (outside Australia)Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia
