MX 2025 Wellington

PROGRAM SPEAKERS PARTNERS & EXHIBITORS REGISTER MX SYDNEY REGISTER MX MELBOURNE REGISTER MX WELLINGTON

REGISTRATIONS OPEN - THE FUTURE MEMBER
MX Wellington - Wednesday, 25 June 2025

Get ready for the AuSAE Member Experience (MX) Conference - the must-attend event for association and membership professionals who want to elevate member engagement, build stronger communities, and modernise the member experience.

Why Attend?
This year, we’re focussing on The Future Member—exploring shifting expectations and the strategies associations need to stay ahead in an ever-evolving landscape.

Here's what you can look forward to:

Discover the latest trends in member engagement, loyalty, and digital transformation
Learn from real-world case studies and hear insights from leading associations in the sector
Expand your skills through interactive workshops and practical learning sessions
Connect and collaborate with peers who share your passion for member experience

Whether you're just starting out or you're seasoned association professional, MX 2025 offers a day full of inspiration, innovation, and practical takeaways that you can bring back to your organisation and implement right away.

Don't miss this opportunity to connect with your peers - and be part of a community shaping the future of membership.

Secure your spot today and join us in Wellington on 25 June!

MX WELLINGTON
📅 Wednesday, 25 June 2025
📍Tākina Wellington

PROGRAM - MX WELLINGTON

8:00 am

Arrival & Networking Coffee
Networking and coffee available to delegates.

8:15 am

Welcome & Breakfast Served
Toni Brearley, CEO, AuSAE

8:30 am

Opening Keynote: Alexia Hilbertidou – "The Future of Member Organisations"

Movers, Shakers, Action Takers - Inside the Minds of Generation Z

Described by the NZ Herald as the Headmistress of Gen Z, entrepreneur, and GirlBoss NZ founder, Alexia Hilbertidou, will present an interactive, funny and surprising insight into the minds of Gen Z. How will they impact the future of our organisations and how should we prepare for it? How can we engage the next generation of members, and how do we keep up with them?

9:30 am

Breakfast End

Refreshment Break - breakfast delegates depart

10:00 am

Talking about Generations - Toni Brearley, CAE
Exploring the key concepts of the keynote address, this facilitated conversation is your space to connect with your peers and unpack what Gen Z and Gen Alpha mean for your association. Bring your experiences, your questions, and your curiosity.

10:30 pm

What The Data Tells Us - Brenda Mainland
Ever wondered what's really driving young professionals in associations? Brenda Mainland from Survey Matters will unpack the highlights from recent cross-sector research, sharing valuable trends, expectations, and insights directly from young professional groups.

11:15 am

Roundtable Discussions
Facilitated table discussions will talk about key strategies from the Young Professionals research and provide you with an opportunity to share challenges and successes you've had engaging future members.

12:00 pm

Networking Lunch

12:30 pm

Panel Discussion: "Meeting the Future Member – Meet our Young Professionals
Hear directly from next-gen association members about their experiences, expectations, and perspectives on association membership.

1:00 pm

Membership Round Robin
Rotating table discussions facilitated by experienced conversation leaders, each sharing practical strategies and successes they've had engaging future members. Rotate through multiple groups, swap stories, and gather fresh insights from your peers.

2:00 pm

Closing Reflections & Event Wrap-Up

SPEAKERS

MX Opening Keynote - Alexia Hilbertidou - Speaker, Advocate, & Entrepreneur

Described by the NZ Herald as the Headmistress of Gen Z, Alexia is the CEO & Founder of GirlBoss NZ - the school project which has become NZ’s largest organisation for young women. In 8 years, GirlBoss has grown to 17,500 members and programmes have been implemented in more than 400 schools across New Zealand, Australia and the Cook Islands.

Alexia’s own mission is to get women to the table - the boardroom table that is, and she believes the decisions made while young are crucial in paving the way.

Alexia is a living, breathing example of how Gen Z is making its mark on the world. She has been named New Zealand’s Official Gender Equality Ambassador, a National Geographic Explorer, and a Facebook Leadership Fellow. She studied Leadership for Change at the University of Cambridge and holds a Master’s in Emerging Technologies.

With over 150 keynote speeches delivered worldwide, Alexia is a globally renowned speaker you can trust. She has captivated 100,000+ people at some of the world’s most prestigious events, including the United Nations Commission on the Status of Women in New York, the World Economic Forum in Davos, and One Young World in London. Sharing the spotlight with icons like Richard Branson, HRH Meghan Markle, and Deepak Chopra, Alexia delivers fast-moving, high-energy, and hilariously relatable talks that leave audiences laughing, inspired, and ready to take action.

She has received over 30 awards for her work, including Pacific Young Entrepreneur of the Year, Finalist for 2025 Young New Zealander of the Year, Most Influential NZ Woman Under 25 (Westpac Women of Influence Awards), Forbes 30 Under 30, and Finalist for World Young Entrepreneur of the Year.

In 2024, Alexia received The Diana Award, the highest accolade a young person can receive for social action or humanitarian work, presented in honour of Diana, Princess of Wales, and awarded by William, Prince of Wales.

Alexia was also awarded a Queen's Young Leader Award for Services to the Commonwealth by Her Majesty, The Queen at Buckingham Palace. She was selected from over 20,000 nominations and is the youngest Commonwealth Citizen to hold this honour.

Presentation - Brenda Mainland, Co-founder and Managing Director of Survey Matters

Brenda Mainland is a Co-founder and Managing Director of Survey Matters, Australia's leading research agency dedicated to supporting associations and other not-for-profit organisations.

With expertise in market research and industry benchmarking, Brenda helps associations use credible, independent data to strengthen their advocacy, improve member value, and inform strategic decision-making.

Presentation - Toni Brearley, CAE - Chief Executive Officer at the Australasian Society of Association Executives

Toni Brearley is the Chief Executive Officer at the Australasian Society of Association Executives (AuSAE), the peak professional membership body for professionals working in the Association sector in New Zealand and Australia.

AuSAE believes that Associations strengthen every industry and every profession every day, having a critical and enduring impact on the economy and society as a whole.

PARTNERS + SPONSORS

Your Future Member - Case Studies

Are you doing something inspiring to connect with your future member?
Whether it's a powerful MX story, a bold new initiative, or a program designed with
tomorrow’s member in mind—we want to hear it!

Share your story with us at info@ausae.org.au

Sponsor MX 2025

Learn more about sponsorship and partnership opportunities at AuSAE,
contact us at info@ausae.org.au

The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia