Meet Cassandra De Conno: 2022 Future Leader Scholarship Recipient

02 Feb 2023 9:16 AM | Sarah Gamble (Administrator)

In the dynamic world of association management, emerging leaders like Cassandra De Conno shine brightly. Cassandra was awarded the prestigious 2022 Future Leader Scholarship supported by AuSAE and Adelaide Convention, a recognition that spotlights her journey and promising future in the association sector.

The Future Leader Scholarship Program: Nurturing Tomorrow's Leaders 

AuSAE, in partnership with Adelaide Convention Centre, established the Future Leader Scholarship program to foster leadership qualities within the association sector. It serves as a launchpad for emerging leaders, building a network of dedicated individuals poised to elevate their organisations and the association sector.

Cassandra De Conno: Operations Manager at SMSF Association

Cassandra's career in the financial services industry began as an accountant in a mid-tier firm. However, her passion for marketing and communications steered her toward the association sector. In 2016, she joined the SMSF Association, where she quickly rose through the ranks, eventually becoming the Operations Manager in 2022.

A Seamless Transition to Leadership

Cassandra's strength lies in her versatility. Her background in communications and marketing proved invaluable as she transitioned into a leadership role, overseeing Finance, IT, HR, and Operations. Her academic qualifications, including a Bachelor of Commerce in Marketing and a Graduate Certificate in Strategic Communications, further enhance her leadership prowess.

Cassandra De Conno exemplifies the qualities of an emerging leader in the association sector. Her recognition as the 2022 Future Leader Scholarship recipient underscores her dedication and potential. As Operations Manager at the SMSF Association, Cassandra's journey promises to be a source of inspiration for others in the industry. Watch out for her as she continues to make waves and shape the future of the association sector. Cassandra De Conno is undoubtedly a rising star.

For more information about the Future Leaders program, visit

The Australasian Society of Association Executives (AuSAE)

Australian Office:
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
Free Call: +61 1300 764 576
Phone: +61 7 3268 7955

New Zealand Office:
Address: 159 Otonga Rd, Rotorua 3015 New Zealand
Phone: +64 27 249 8677

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