Secure your booking at our upcoming workshops in either Sydney or Melbourne on the Art of Membership and how to create and cement lifelong relationships presented by Sheri Jacobs, President & CEO of Avenue M Group.
Do you understand how your members perceive value? The market for membership is shifting as attitudes, needs and expectations change. Why do some organisations grow and thrive while others do not? Although the demand for information, education, advocacy and networking remains quite strong, what has changed is how individuals and companies evaluate, participate and engage with associations
Learn how to apply the fundamental concepts and skills necessary to cement member loyalty including:
- How to attract the next generation of members, influencers, decision-makers and super-users to your organisation.
- How to identify and communicate your value proposition.
- How to engage members in a way that will keep them loyal to your organisation.
- The secrets to writing persuasive member communications.
- How to improve member response rates based on proven psychological principles.
- Innovative new ways to structure your membership programs.
Book Sydney, Friday 22 July 2016
Book Melbourne, Monday 25 July 2016
