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CEO Update - August 2019

08 Aug 2019 6:46 AM | Toni Brearley (Administrator)

One of the many pleasures of my role at AuSAE is the opportunity to experience and learn from a broad range of professional speakers, association leaders and topic experts through AuSAE’s comprehensive events program.

Our speakers collectively contribute enormous value to our member community through their sharing of knowledge and experience and I would like to take a moment to say thank you to the hundreds of speakers who have graced our stages in the past,  and those fearless enough to do so in the future.

This past week I have had the absolute pleasure of travelling with and hosting Yamini Naidu – who is both a teacher and a scholar of Business Storytelling.  Yamini speaks of Bombay trains, Nelson Mandela and brussel sprouts in a way that not only engages but also delivers value to her audience.

We were introduced to the concept of subtle, soft power and how story power can assist us in our roles of connecting, consulting and influencing to create change.  The power of storytelling is a skill that can be learnt, and I believe we are only beginning to discover this in a business sense.

For those that were unable to attend one of Yamini’s presentation her brand new book “Story Mastery” which we were pleased to help her launch can be found here

I hope to bring back a swag of stories as I prepare to attend the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio next week.   The meeting attracts over 5000 delegates from the USA and across the association world and I am looking forward to joining forces with my fellow Aussies and as we seek out the latest trends, common challenges and great ideas that I can share on my return. In particular I am keen to hear how associations are using AI in their marketing channels and seeking presentations on association growth.  Keep an eye on the AuSAE social media channels (Twitter, LinkedIn and Facebook) for commentary and highlights.

Looking forward into September we will bring some exciting partnership announcements which I am very keen to share with you, and ones that I hope will assist you to strengthen your associations.

Until then, take care

Warm regards


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