Open Access Webinar: AI, professional change and the critical role of associations

Artificial intelligence is changing the way professionals work. It is reshaping tasks, accelerating productivity and creating new expectations about the skills people need to remain effective.

For associations, this raises an important question. As members navigate one of the biggest shifts in professional practice in decades, what role should associations play?

This webinar explores what the latest evidence tells us about the impact of AI on industries, professions and jobs, and why associations are uniquely positioned to help members adapt. Drawing on the AI Skills Readiness Index and recent Australian research, we will examine how associations can identify capability gaps, prioritise professional development and strengthen their value proposition in an AI-enabled world.

Join Survey Matters Co-Founder Brenda Mainland for a practical session exploring:

• What the latest research tells us about AI's impact on industries, professions and jobs
• Why AI literacy is becoming a foundational professional skill.
• The critical role for associations in supporting members through the transition.
• How the AI Skills Readiness Index helps professions understand where capability gaps exist and where support is needed most.
• Lessons from early projects, including with the Australian Compliance Institute.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Brenda Mainland
Co-founder and Managing Director

Brenda Mainland is a Co-founder and Managing Director of Survey Matters, Australia's leading research agency dedicated to supporting associations and other not-for-profit organisations. With expertise in market research and industry benchmarking, Brenda helps associations use credible, independent data to strengthen their advocacy, improve member value, and inform strategic decision-making.

About Survey Matters

Survey Matters is Australia's leading research agency specialising in associations and not-for-profit organisations. We provide credible, independent data and industry insights to help associations improve their advocacy effectiveness, enhance member engagement, and make informed strategic decisions that strengthen their sector's reputation and influence policy outcomes.