Open Access Webinar: The Next 5 years of the Digital Marketing Landscape - Social Media, Hyperlocal Advertising & how to create ROI for Associations

Digital marketing is moving fast, and attention is getting harder to win. For associations, events and conferences, the next five years will reward those who can reach the right people, in the right place, at the right time, with a message that actually converts.

In this practical session, George Hawwa will explore where digital marketing is heading and what association leaders need to understand now to stay ahead. He will break down how social media, hyperlocal advertising and ROI-focused campaign strategy can work together to drive attendance, engagement and measurable outcomes.

Designed for association CEOs, executives, NFP leaders and CAEs across Australia and New Zealand, this session will make complex digital trends easy to understand and apply. Whether you are new to digital marketing or already experienced, you will leave with clearer thinking, practical ideas and a stronger framework for creating campaigns that perform.

Key learnings:

• Understand how the digital marketing landscape is changing over the next 5 years, including the role of social media, AI search, algorithms and hyperlocal advertising.
• Learn why attention and engagement are becoming harder to earn, and how to avoid paying for “cheap engagement” that does not create real business impact.
• Understand the ROI formula of increasing brand value, increasing engagement and driving more sales, leads, enquiries or event registrations.
• Learn how to use data-led marketing strategies, including remarketing, audience quality and conversion tracking, to improve campaign performance.
• Discover how hyperlocal advertising and Unique Placement Advertising can help associations reach the right people, in the right location, at the right time, especially for events, conferences and member growth.

Meet Our Presenter
George Hawwa
Growth Director, Attention Experts

George Hawwa is the Founder and Growth Director of Attention Experts, a global social media and digital agency launched in 2016. With a background in Mathematics and Finance, George has led digital strategy across more than 30 industries and helped build and sell two multimillion-dollar businesses through social media. He is the visionary behind Unique Placement Advertising, an award-winning entrepreneur, expert witness, former Sydney University lecturer and keynote speaker who has presented to over 30,000 people globally.

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