Association Skills Lab (New Zealand) – Build Your AI-Ready Member Journey Blueprint: A Practical Workshop for Future-Ready Associations

Membership expectations are evolving rapidly, and associations are under increasing pressure to grow, retain members, and demonstrate ongoing value. At the same time, emerging technologies like AI are reshaping how organisations understand and engage their communities.

AI success in associations is not about technology. It is about designing better member journeys and building the data foundations to support them.

In this interactive workshop, association professionals will explore how designing an AI-ready member journey can become a strategic foundation for sustainable growth and future-ready member experiences.

Participants will learn a practical framework for mapping the full member lifecycle from awareness and acquisition through to engagement, renewal, and advocacy while identifying the key moments that shape member value and loyalty.

Attendees will leave with a clear Member Journey Blueprint, practical insights on AI readiness, and actionable ideas to strengthen member engagement, retention, and long-term growth.

Key learnings:

• Map and assess their end-to-end member journey to identify opportunities for growth, engagement, and retention
• Identify the critical moments that influence member value, renewal, and long-term loyalty
• Evaluate their association’s AI readiness, including the data, processes, and journey design required to support AI-enabled engagement
• Recognise practical opportunities to use AI and connected data to personalise member experiences and identify retention risks earlier
• Apply a practical Member Journey Blueprint to guide future-ready membership strategy and sustainable association growth

Meet our Host & Facilitator: